Fashion first are rarer than one would think and while British co-patriots Vivienne Westwood and Naomi Campbell have worked and socialized together often, Campbell has yet to front the designers’ ad campaign. Thankfully the duo set to check that box this season.
I believe things in life come along when they are meant to. It’s taken 33 years to do a Westwood Campaign and I’m so happy to be doing it in my 49th year. Its meant to be when its meant to be…
– Naomi Campbell
Shot in the 18th Arrondissement of Paris, where the Andreas Kronthaler for Vivienne Westwood SS20 show took place, the Vivienne Westwood Spring 2020 campaign, features Model & Activist Naomi Campbell alongside Kronthaler, Westwood, and model Kandioura Fissourou. Photographer Juergen Teller once again lens the campaign this time shooting against a neon-lit concrete block white space and on the backstreets of Paris.
When I design clothes they always have to have a story and when somebody shoots me in our clothes I always have to have that story in my mind. I’ve been reading mythology – for this it was like we were on our way to paradise and we were all going to change from fish into birds…
– Vivienne Westwood
The idea of Westwood’s to marry mythology into a campaign narrative with characters transitioning from fish into birds is imaginative and one we would have liked to seen executed rather than setting the campaign in what looks like a fish market with the only transition being a change of clothes. There is real value in an art director teaming with a designer to bring their vision to life and Westwood’s illustrative hand alone and unique prints are a goldmine of narrative awaiting a storyteller to turn into a novel. Who knows, one novel could be on the mythology of Westwood.
Vivienne Westwood Creative Director | Vivienne Westwood & Andreas Kronthaler Photographer | Juergen Teller Models | Naomi Campbell, Vivienne Westwood, Andreas Kronthaler & Kandioura Fissourou Location | 18th Arrondissement of Paris Film | Premices Films Music | Object Blue
WHERE FASHION GETS CREATIVE
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