Wooyoungmi | Fall 2018 Ad Campaign

Wooyoungmi just unveiled their latest Fall 2018 ad campaign complete with a short feature fim. The campaign was lensed by photographer Piczo, who has previously worked with the hous, and featured model Jin Park styled by Andrej Skok.
In the grainy short film, two friends or frenemies, are arguing or discussing about a new $16,000 guitar that’s being built for one of the characters. The film is a silent one complete with subtitles bridging the diver between arthouse and silent film fare.
It is a creative solution to a global business and could easily kickstart a series in which these two meet new adventures and luxurious urges.

Photographer | Piczo
Agency | We folk Agency
Stylist | Andrej Skok
Model | Jin Park
Hair |  Kiyoko Odo