Zadig & Voltaire Spring 2021 Ad Campaign Film & Photos

Zadig & Voltaire

Spring 2021 Ad Campaign


Review of Zadig & Voltaire Spring 2021 Ad Campaign by Photographer Fred Meylan, Art Directors Cecilia Bonstrom and Eric Beckman, with models Malika El Maslouhi and Nina Marker

Life’s a beach in the latest campaign from Zadig & Voltaire. The sun-soaked Spring 2021 campaign features art direction from Cecilia Bonstrom and Eric Beckman, with photography by Fred Meylan.

Maylan captures models Malika El Maslouhi and Nina Marker at the beach, surf around their knees, hair tousled by the breeze. With deadly gaze and just the tiniest hint of a smile, they channel classic supermodel energy.

The art direction as well seems to hearken back to bygone days of in-your-face maximalism when elements of glamor were combined not because they made sense together but simply because they grab our attention.

Why are they wearing trench coats at the beach? Why are they letting their pants and shoes get wet? Exactly.

Photographer |  Fred Meylan
Art Directors | Cecilia Bonstrom and Eric Beckman
Models | Malika El Maslouhi and Nina Marker
Hair | Laurent Philippon
Makeup | Lili Choi