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While 27 plus years in business the sisters behind Zimmermann, Nicky and Simone Zimmermann, have a skilled hand at making the house still feel like a discovery. Part of that charm is due to the casual and warm femininity of their DNA, part due to their fresh, high quality aesthetic, and part due to knowing when and who to partner with.

For the 2019 Cruise campaign the duo have once again enlisted Australian creative agency, Bashful. Not a common agency name to say the least, but one that wasn’t too shy in retaining director Andy Swartz and photographer Benny Horne to shoot the lovely Anja Rubik, a model not known for being bashful.

Rubik is no creative slouch herself, despite having one of fashion’s most dramatic slouches, the model turned creative director has art directed 25 Magazine and a few side projects. The location also is creative here providing an organic and relaxed neutral stucco backdrop to allow Horne’s lens to mirror Rubik’s poses with the architectural detailing.

Zimmermann Creative Directors | Nicky and Simone Zimmermann
Agency | Bashful Creative Agency
Photographer | Benny Horne
Director | Andy Swartz
Director of Photography | Brett Graybill
Steadycam | Jose Espinoza
Model | Anja Rubik
Stylist | Romy Frydman
Hair | Renya Xydis
Makeup | Jodie Boland