Zimmermann’s Fall 2018 ad campaign stars fashion’s favorite bad girl Lexi Boling playing the role of romantic waif.
The campaign, photographed by Benny Horne, is visually arresting with several of the shots crossing the divide between fashion and art. Tone and coloring of the collection work hand-in-hand with the location in ways many a house would be wise to consider.
Sisters Nicky and Simone, who founded their namesake brand in 1991 in Sydney, Australia, were wise to direct the campaign to have such a relaxing note rather than play to the nightlife element of the collection. Champaign breakfast and dime-store novels have been merged with the charms of France’s La Colombe d’Or hotel where the campaign was photographed. The result is a campaign that hits all the notes of dreamy aspiration of solitude and escapism. And in this day of the hustle and bustle of digital, a good book and a loaf of bread in a French hotel…. now that is luxury.
Photographer | Benny Horne
Model | Lexi Boling
Stylist | Romy Frydman
Hair | Renya Xydis
Makeup | Jodie Boland
Location | La Colombe d’Or hotel – France