Review of Zimmermann Spring 2021 Ad Campaign by Creative Director Emil Vrisakis of Smile Agency, Photographer Benny Horne & Videographer Andy Swartz with model Andreea Diaconu
Andreea Diaconu soaks up the sun in a new campaign for Zimmermann. The Spring 2021 campaign features creative direction from Emil Vrisakis, with photography by Benny Horne and videography by Andy Swartz.
Captured on the shores of the Caribbean island nation Saint Barthélemy, Horne’s sun-soaked imagery depicts the ideal tropical getaway. Diaconu lounges on soft beaches or gently rocking sailboats as the sea stretches luxuriously into the distance. Horne finds a nice play of textures between golden piles of fluffy clouds and the relaxed, flowing fabrics of the collection. Clad in a mix of earthy, blooming colors and sublime off-whites, Diaconu seems like summer personified.
Swartz’s film adds music and an analogue film aesthetic into this mix, creating a lo-fi moving portrait of this dreamy vacation. The sense of summer solitude is at once both down-to-earth and sublime, and we can almost feel the sunshine on our skin.
Agency | Smile Agency Creative Director | Emil Vrisakis Photographer | Benny Horne Video | Andy Swartz Art Director | Brynn Heminway Model | Andreea Diaconu Stylist | Romy Frydman Hair | Clara Leonard Makeup | Jodie Boland Production | Shades Of Grey Location | Saint Barthélemy, Caribbean
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