Spring 2021 Ad Campaign

Review of Zimmermann Spring 2021 Ad Campaign by Creative Director Emil Vrisakis of Smile Agency, Photographer Benny Horne & Videographer Andy Swartz with model Andreea Diaconu 

Andreea Diaconu soaks up the sun in a new campaign for Zimmermann. The Spring 2021 campaign features creative direction from Emil Vrisakis, with photography by Benny Horne and videography by Andy Swartz.

Captured on the shores of the Caribbean island nation Saint Barthélemy, Horne’s sun-soaked imagery depicts the ideal tropical getaway. Diaconu lounges on soft beaches or gently rocking sailboats as the sea stretches luxuriously into the distance. Horne finds a nice play of textures between golden piles of fluffy clouds and the relaxed, flowing fabrics of the collection. Clad in a mix of earthy, blooming colors and sublime off-whites, Diaconu seems like summer personified.

Swartz’s film adds music and an analogue film aesthetic into this mix, creating a lo-fi moving portrait of this dreamy vacation. The sense of summer solitude is at once both down-to-earth and sublime, and we can almost feel the sunshine on our skin.

Agency | Smile Agency
Creative Director | Emil Vrisakis
Photographer | Benny Horne 
Video | Andy Swartz 
Art Director | Brynn Heminway
Model | Andreea Diaconu 
Stylist | Romy Frydman 
Hair | Clara Leonard
Makeup | Jodie Boland 
Production | Shades Of Grey
Location | Saint Barthélemy, Caribbean