The Y2K-era denim icon charts a new fashion-forward chapter with its first NYFW runway on the horizon
7 For All Mankind, the brand that defined premium denim for the 2000s, enters a new era with the appointment of Nicola Brognano as Creative Director. The move comes as the label accelerates its evolution across global touchpoints and expands its fashion footprint beyond denim. Formerly at Blumarine, Brognano joins with a mandate to push innovation and reimagine the brand’s aesthetic language, further elevating a house long synonymous with California cool and cultural influence.
In announcing the appointment, Sacha Gomez de Zamora, Global President of 7 For All Mankind, emphasized the importance of this next chapter: “We are delighted to welcome Nicola into our team. His design talent and youthful eye will be key in developing a strong creative eco-system that will support our evolution towards becoming a fashion brand anchored in denim innovation. Nicola will help us define a richer, more cohesive brand universe that will extend beyond denim and strengthen our cultural relevance.” It’s a statement that signals ambition — not merely a creative refresh, but a strategic repositioning aimed at reclaiming relevance in a crowded market.
Brognano’s design approach, already known for its confident silhouettes and modern femininity, positions him as a natural fit for the brand’s evolving identity. “As I step into this exciting and inspiring brand, my goal is to create collections and products that honor the 7 For All Mankind DNA, while infusing a confident ease and an of-the-moment attitude – one that complements the brand’s heritage in denim,” he says. His vision aims to bridge legacy and novelty — respecting the brand’s origins while bringing a heightened sense of contemporary style.
The first expression of this new creative direction will debut at New York Fashion Week in February 2026, marking 7 For All Mankind’s first runway show at NYFW. The moment positions the house for renewed cultural momentum, setting the stage for a future defined not only by exceptional denim, but by a fully realized fashion universe under Brognano’s direction.