Jefferson Hack Insights article header with photos from Dazed Headquarters
The co-founder of Dazed Media and Nowness – and the recipient this December of a British Fashion Council (BFC) Special Recognition Award for ‘Cultural Curation’ – meets The Impression to talk about his ‘open source’ approach...
JW Anderson’s Pigeon Clutch
Why Jw Anderson’s Pigeon Clutch Breaks the Mold for Profitability – There to Be Shared, Not Necessarily to Be Used  By Mark Hooper As ‘It’ bags go, it’s a long way from the Hermès Birkin. But...
The Leather Goods Wizard and Hip-Hop’s Go-To Bespoke Designer is Moving Forward and, for the First Time, Putting his Own Name Front and Center By Mark Wittmer Sheron Barber is something like a not-so-well-kept secret. For...
The fourth show from Rihanna’s massively successful lingerie label recalls the golden age of Victoria’s Secret fashion shows while embracing inclusivity and multi-channel newness By Mark Wittmer Rihanna’s Savage X Fenty continues to be an unstoppable...
Why Film Is the Missing Link for E-commerce header with images by Maison Margiela
Nick Knight Explains How Maison Margiela Have Hit on the Key to Online Retail: Clothes That Move  By Mark Hooper When Maison Margiela relaunched its website in August, it ushered in a quiet revolution for e-commerce. Creative...
getting real with sustainability header image
5 things CEOs should be executing against By Mark Hooper One of the most pressing issues surrounding our industry is the question of sustainability – and our obligation to ensuring that, from CEO level down, brands...
Balenciaga's Dysfuntional Decadance news article header with ad campaign images
Today’s Coolest Brand Captures a Zeitgeist of Hedonistic Doom Through Irony and Deconstruction By Mark Wittmer Balenciaga is probably the coolest, most desirable label in fashion today. Not only is the brand acutely aware of this...
experiential marketing goes digital article header with social media images on smart phone mock-ups
Leveraging Virtual Channels to Own Memorable Moments of Engagement and Interactivity By Mark Wittmer While physical experiential marketing events like pop-ups provide an unmatched balance of openness – providing a new view on a brand through...
Kanye West
Ignoring Kanye West is no longer an option. Why the fashion world is right to cancel the toxic star   By Mark Hooper Let’s cut to the chase. We had a long discussion about how best to...
how Gucci secures the bag article header with Gucci ad campaign photos
A Case Study in Leveraging Consistency, History, and Covetability to Create Excellent Accessories Campaigns By Mark Wittmer The power of Gucci is inescapable: the brand’s name alone is almost a magic word, conjuring up dreamy associations...
what's your type news article with fashion ad campaign images from Saint Laurent, Bottega Veneta, Salvatore Ferragamo and Burberry
How Typography in Brand Identity Has Changed and Where To Take It Next By Mark Wittmer A logo or wordmark contains mysterious power. It’s often the first image that pops into a consumer’s head when they...
Why Advertorial is no longer a dirty word header image
By Mark Hooper Takeaways: • The golden age of editorial independence in fashion media is a myth • A new wave of ‘independent’ titles is forging a smarter, more realistic approach • Transparency is key •...
Lessons in Transparency and Innovation From Fashion’s Most Conscious Creators  By Mark Wittmer For as much as sustainability has been talked about in the fashion conversation of the last ten years – and especially today –...
Valentino Sets the Bar for Luxury Brands Capitalizing on the Burgeoning Resale Market As Valentino moves into the second phase of its Valentino Vintage resale project, the house displays uniquely brilliant thinking on how to leverage...
Leveraging the Power of Creativity news article header image
Creativity is the Most Profitable Investment Asset; Brands must Recognize and Tap Into the Strength it Holds.  By Lizzy Bowring Since time immemorial, the belief has been that Creativity enriches people’s lives, strengthens society, and makes...
Hugo House at Coachella 2022 header image
Miah Sullivan Speaks to How Hugo Leveraged Social-Media Hype Around Coachella via TikTok to Generate Unprecedented Levels of Engagement By Mark Wittmer Following a complete overhaul of a rebranding at the beginning of this year, Hugo...
The Impact of Influencer Marketing header image
It’s a $16.4billion industry that consumers trust and is proven to help build brands at every industry level. The Impression uncovers how to win with Influencer Marketing now. Index 1. Understanding The Market: Why and how...
The New World Rules of Fashion PR
A New Wave of Buzzy Boutique PR Houses are on a Mission to Change the Fashion PR Game. How has the Role of PR Changed, and What Does the New Guard do for Brands Today? By...
What’s the Future of Fashion Collaborations?
By Anna Ross Over the past two decades, collaborations have become one of fashion’s most lucrative marketing strategies. But how have they changed, and what’s next? The Impression talks with Creative Director Donald Schneider on building...
By Anna Ross The Impression Teams Up with a Fashion Psychologist to Discover 3 Key Trends Consumers are Craving Post Lockdown To say Covid-19 changed the way we shop would be a sweeping understatement. The effects...
By Anna Ross What’s Next For Luxury Retail? The Impression Explores Five Innovative Strategies For In-Store Success In A Post-Pandemic Climate Introduction 2020 saw the world shift online as stores were forced to shutter and consumers...
Far from being lost, Generation Z, though born out of adversity and denied the opportunity to celebrate key milestones in 2020, are set to lead us into the ‘New Normal’. Fully equipped with a combination of progressive ideals and...
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