Lessons in Transparency and Innovation From Fashion’s Most Conscious Creators  By Mark Wittmer For as much as sustainability has been talked about in the fashion conversation of the last ten years – and especially today –...
Valentino Sets the Bar for Luxury Brands Capitalizing on the Burgeoning Resale Market As Valentino moves into the second phase of its Valentino Vintage resale project, the house displays uniquely brilliant thinking on how to leverage...
Leveraging the Power of Creativity news article header image
Creativity is the Most Profitable Investment Asset; Brands must Recognize and Tap Into the Strength it Holds.  By Lizzy Bowring Since time immemorial, the belief has been that Creativity enriches people’s lives, strengthens society, and makes...
Hugo House at Coachella 2022 header image
Miah Sullivan Speaks to How Hugo Leveraged Social-Media Hype Around Coachella via TikTok to Generate Unprecedented Levels of Engagement By Mark Wittmer Following a complete overhaul of a rebranding at the beginning of this year, Hugo...
The Impact of Influencer Marketing header image
It’s a $16.4billion industry that consumers trust and is proven to help build brands at every industry level. The Impression uncovers how to win with Influencer Marketing now. Index 1. Understanding The Market: Why and how...
The New World Rules of Fashion PR
A New Wave of Buzzy Boutique PR Houses are on a Mission to Change the Fashion PR Game. How has the Role of PR Changed, and What Does the New Guard do for Brands Today? By...
What’s the Future of Fashion Collaborations?
By Anna Ross Over the past two decades, collaborations have become one of fashion’s most lucrative marketing strategies. But how have they changed, and what’s next? The Impression talks with Creative Director Donald Schneider on building...
By Anna Ross The Impression Teams Up with a Fashion Psychologist to Discover 3 Key Trends Consumers are Craving Post Lockdown To say Covid-19 changed the way we shop would be a sweeping understatement. The effects...
By Anna Ross What’s Next For Luxury Retail? The Impression Explores Five Innovative Strategies For In-Store Success In A Post-Pandemic Climate Introduction 2020 saw the world shift online as stores were forced to shutter and consumers...
Far from being lost, Generation Z, though born out of adversity and denied the opportunity to celebrate key milestones in 2020, are set to lead us into the ‘New Normal’. Fully equipped with a combination of progressive ideals and...

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