A Season of Formality Vs Fantasy, as Real Clothes for Multi-faceted Women Came Out On Top By Angela Baidoo Taking it back to the original concept of ready-to-wear, where practical solutions were needed for women that didn’t feature the complex construction of bespoke designs (requiring a seamstress or tailor to...
Insights
New York Fashion Week: A Tapestry of Tribute and Transformation By Mackenzie Richard New York Fashion Week recently unfolded as a love letter to the city itself, a theme that resonated deeply within this season’s collections. Designers, drawing inspiration from the vibrant heartbeat of New York, infused their creations with...
Loud and Proud, London Fashion Week at 40
How the British Fashion Council's Caroline Rush is Setting London Fashion Week Up for its Next Creative Chapter
How the British Fashion Council’s Caroline Rush is Setting London Fashion Week Up for its Next Creative Chapter By Angela Baidoo As a born and raised Londoner, London Fashion Week celebrating 40 years feels deeply personal. From learning to illustrate to glitchy DVDs of Alexander McQueen’s most emotive shows to...
Exploring How ‘Multiplicity Maketh The Man’ in This Season’s Collections By Angela Baidoo Kicking off the fashion show season every January, Men’s fashion week (lead by Milan and Paris, with London going co-ed and New York...
Prada is the World’s Hottest Brand as Luxury Remains Resilient Among Economic Slowdown By Mark Wittmer Miu Miu may have been dethroned as fashion’s hottest brand, but it’s still Miuccia’s world: Prada has moved into the...
From Agency to In-House: Challenging Fashion PR’s Hiring Norms By Carrie Crecca Maitoza Attempting to transition from a PR agency to an in-house PR position is an unending challenge faced by fashion PR professionals. While some...
Why Are Jewelry Companies Trying Their Hand at Fashion? By Anne McCarthy In Marisa Meltzer’s 2023 New York Times bestseller, Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss’s Glossier, the journalist details how makeup...
Kim Kardashian’s Powerhouse Label is a Lesson in Balancing Brand Identity and Velocity Through Digital Channels By Mark Wittmer The rise of Skims has been astronomical. Just four years into its existence, the company was given...
Five Essential Strategies for Seasonal Merchandising By Lizzy Bowring In today’s challenging economic environment, marked by potential recession and rising living costs, retailers must navigate a complex landscape to earn consumer spending loyalty, especially in the...
Decoding Louis Vuitton’s Latest Marvel: Top Three Insights from the Men’s Spring/Summer 2024 Collection Launch By Mackenzie Richard In the illustrious calendar of luxury fashion, the Men’s Spring/Summer 2024 Collection from Louis Vuitton, orchestrated by the...
Artificial Intelligence, Authentic Style: AI’s Ascendancy in Fashion By Lizzy Bowring As the fashion industry stands at the cusp of a transformative era, the role of Generative AI in shaping its future becomes increasingly pivotal. Gone...
The Impression Makers | Episode 2 Unveiling the Era of Social Media Mastery with Thomas Silve of CTZAR BEHIND THE NAME Thomas Silve, the entrepreneurial visionary behind CTZAR, sits with Kenneth Richard to chat about adapting...
The Pivotal Headlines That Defined the Year By The Impression Team Every year brings big news for fashion, but 2023 in particular felt like a year of surprising changes and heightened awareness. From increased scrutiny on...
A Spotlight on 2023’s Fashion Front-Runners By The Impression Team With so many brilliant creative voices in the game today, it can be hard to point to just one that is leading the pack. Nonetheless, it’s...
The Impression Makers | Episode 1 The Art of Influence: Lucien Pagès on the Evolution of Fashion PR BEHIND THE NAME Lucien Pagès, the visionary leader of Lucien Pagès Communications, sits with Kenneth Richard to chat...
2023’s Runway Rundown: Unforgettable Fashion Moments of the Year By The Impression Team From highly anticipated debut collections to new surprises from old favorites, the runways of 2023 were aglow with moments of dazzling creativity. Much...
The Unforgettable Industry Trends of 2023 By The Impression Team It’s easy to spot runway trends (Quiet Luxury is out and Librarian-core is in), but our industry is shaped by tides and trajectories at a larger...
Celebrating 2023’s Winning Marketing Programs By The Impression Team 2023 was the year that digital and out-of-home marketing began to surpass traditional fashion marketing communications in terms of impact, execution, and reach. While economic uncertainty made...
Spotlight on Innovation: Unveiling the Future of Fashion By The Impression Team A new creative director appointment at a historic house presents an exciting inflection point at the crossroads of fashion past and fashion future. One...
Who’s Next: The Emerging Names From Paris Who Are Retail Ready By Angela Baidoo and Mario Abad In a classic case of so much to do, so little time. It is a little-known fact to those...
By Mark Wittmer The Curatorial Retail Pioneer Talks ’80s SoHo, Artist Collaborations, and What’s Missing From Fashion Now It’s hard to imagine a time when Soho was a sleepy section of the city populated by just...
Changing Tides in PR: Adapting to a Shifting Media Landscape By Carrie Crecca Maitoza Must have relationships! This is a prerequisite for any PR professional found in any PR job description no matter the title. As...
Miu Miu Remains the Hottest Brand in Fashion as TikTok Further Shakes up Purchasing Habits By Mark Wittmer With its platform that brings together hundreds of online retailers in one search while utilizing special data analytics...
How Brands Can Navigate the Legal Landscape to Protect their Intellectual Property from Counterfeits, Digital Dupes, and Unwanted Homage. By Angela Baidoo The recent raft of high-profile lawsuits by luxury’s major players has highlighted another key...
Why Ghesquière Is Still the Man for the Job at the Iconic Parisian House By Mark Wittmer LVMH has just shared the news that Nicolas Ghesquière’s contract with Louis Vuitton has been renewed for another five...
Crafting Elegance Over 70 Years: The Journey of Gucci’s Horsebit Loafer from Shoe to Icon By Mackenzie Richard In the ever-evolving world of fashion, where trends come and go with the changing seasons, the true test...
How Loewe is Redefining Fashion with Sculptor Lynda Benglis’s Artistic Flair: A Masterclass in Meaningful Artist Collaborations By Mark Wittmer Writing another chapter in his practice of truly impactful artist collaborations, Jonathan Anderson’s Spring 2024 show...
Karla Otto and Lefty Highlight Fashion Weeks Shifting Perspective By Angela Baidoo The relevance and impact of fashion month can be analysed in many ways, but when it comes down to ROI it is the numbers...
Phoebe Philo Launches Her Much-Anticipated Label: A Deep Dive into Design and Strategy Details By Mackenzie Richard In an era where many of the Spring 2024 collections faced widespread criticism for being overly minimal or commercially...
When Size Really Does Matter– Does the Rise of the Quiet luxury Trend Spell the End for Size Inclusivity? By Angela Baidoo Three short years after voices calling for more inclusivity in fashion were at their...
What Smart Heritage Houses are Doing While Between Creative Directors By Mark Wittmer The fashion industry moves at a breakneck pace, and these past few seasons in particular have been a keen example of the revolving...
Breakthrough Strategies Transforming Online Fashion Retail: A Case Study on REVOLVE By Anne McCarthy In 2003, two friends, Michael Mente and Mike Karanikolas, founded the e-commerce fashion company Revolve Group (NYSE:RVLV), despite not knowing anything about...
A Legacy of Fearlessness in Fashion: How the British Fashion Council’s NEWGEN Initiative is Empowering Young Designers Through Innovation and Global Amplification. By Angela Baidoo Fashion month is a moment in time, a small window into...
Trends, figures, and other key takeaways from Tranoï this season By Mario Abad International retail buyers and journalists returned to Paris’s Palais Brongniart this season for another edition of the trade show Tranoï, which displayed a...
Elevating Everyday: How Luxury Brands Transform Lifestyle into Opulence By Anne McCarthy We’re in an era when a luxurious lifestyle feels like it’s at the tip of one’s fingertips – and in a way, it is. Social...
Capturing the Pulse: Street Scenes & Fashion Tales of Paris in September 2023 By Adam Katz Sinding It’s over. I’m back home in Copenhagen and I can sleep in tomorrow. Paris Fashion Week is always the...
Capturing the Pulse: Street Scenes & Fashion Tales of Milan in September 2023 By Adam Katz Sinding Well this is a day late due to flight delays, baggage delays, and then Rugby traffic. I’m sitting in...
The trade show returns this season from September 28 to October 1. By Mario Abad As the official trade show partner of Paris Fashion Week, Tranoï has positioned itself as an important stop for international buyers...
The Editor and Curator Explores Different Perspectives on the Fashion Present’s Preoccupation with the Fashion Past By Mark Wittmer Archivio Magazine has released its latest issue, a thematic exploration of fashion and its intersection with archival...
Paris Fashion Week Retains Its Crown: As Debuts from Peter Do and Marni and Emerging Brand Duran Lantink Bring Renewed Energy to the City By Angela Baidoo September is gearing up to be a fashion month...
Milan Fashion Week Spring 2024: Merging Heritage with High-Voltage Creativity By Lizzy Bowring Milan, a city pulsating with life and where tradition and cutting-edge designs merge, finds itself again at the epicenter of fashion with the...
Burberry’s Majestic Symphony: From London’s Fashion Week to Global Elegance By Mackenzie Richard Amid the rhythmic pulse of London Fashion Week, Burberry emerges, not just as a mere note, but as an exhilarating crescendo in the...
Vogue World: London 2023 – Mastering the Art of Cultural Resonance and Unforgettable Glamour. By Mackenzie Richard What makes something contagious? Why do some experiences resonate so powerfully that they become the talk of the town,...
Capturing the Pulse: Street Scenes & Fashion Tales of 2023 By Adam Katz Sinding Dive into the bustling streets of New York City with renowned photographer Adam Katz Sinding. Hailing from America but nesting in Copenhagen,...
London Leads Where Others Follow: Young Names Set to Shine as the City Welcomes Two Major Fashion Exhibitions By Angela Baidoo London Fashion Week has found a strong footing as a truly edited showcase for British...
New York Fashion Week Awaits: From Peter Do’s Helmut Lang Debut to Ralph Lauren’s Return and Tomorrow’s Icons By Mark Wittmer Jam packed with debuts, big returns, and quite a few parties, this New York Fashion...
Why Fashion Brands Are Wiping Their Instagrams Clean: The Strategy and Risk of Going Tabula Rasa By Mark Hooper Last week, if you checked the Versace’s official Instagram account, you may have noticed something weird was...
How Fashions Front Row is Evolving, by Looking Beyond the West and Cultivating Community Across the Arts. By Angela Baidoo As the definition of the perfect front-row guest evolves, seasoned fashion editors and retail buyers have...
The RealReal Report 2023: Unveiling the Dynamics of Fashion Resale By Mackenzie Richard The RealReal, the ultimate destination for luxury consignment, has dropped its 2023 report, and the findings are nothing short of intriguing. From brand...
One Key Creative Can Make a World of Difference By Mark Wittmer Thriving in the fashion industry doesn’t just mean making great clothes. While excellent design is of course a key ingredient, success means being able...
In An Era Where Fandoms Dominate Global Conversations, Savvy Brands Are Recognizing And Capitalizing On The Undeniable Influence Of Geek Culture In The Mainstream Market By Mark Wittmer Fashion is often perceived as having a “you...
The Best Looks from Copenhagen’s Spring 2024 Collections By Mackenzie Richard & Drew Daffner Copenhagen Fashion Week for Spring 2024 has again lit up the Scandinavian fashion stage, echoing its legacy as a beacon of Nordic...
Revitalizing American Luxury: How Tapestry’s Acquisition of Capri Holdings Targets the Aspirational Consumer and Diversifies the Fashion Landscape By Kenneth Richard The announcement of Tapestry’s acquisition of Capri Holdings signifies a pivotal moment for the American...
“Pretty in Pink: The Resurgence of Pink and its Transcending Power By LIzzy Bowring When the world needs moments of optimism and comfort, a whiff of Pink washes over the world; the color once associated with...
Copenhagen Fashion Week’s Visionary Designers Embrace Art and Conscious Craftsmanship By Mackenzie Richard Copenhagen Fashion Week currently holds the fashion world in thrall, showcasing an exuberant and inventive display of designers. This season, the focus is...
Revitalize Your Brand: Unveiling Steps to Infuse Fresh Energy, Whether It’s Already Innovative or Awaits Rejuvenation By Anne McCarthy Legacy labels have a built-in loyal consumer who grew up seeing the label worn by celebrities and...
A Look at the Next Generation: Unveiling Scad’s Visionary Designers and Their Trailblazing Collections By Mackenzie Richard Index Featuring: Alberto Perkinson, Barrett Winters, Bryony Umfreville, Colleen Sheckells, Devin Morgan, Hayden (Hee Yeoi) Yang, Isabella Song, Maliki...
We Break Down All You Need To Know On How to Take Over a Beach Resort By Neal Bhattacharya How can houses exude fun, forge creative partnerships and reach a more global clientele all at once?...
New book examines the future of US design education and how it will transform the design industries By Steven Faerm If you work in design and want your organization still to be around in five years, pay...
Jane Birkin’s Fashion Legacy By Neal Bhattacharya Jane Birkin, who died this week at 76, was one of those style icons whose legacy is more felt than known. Although she was primarily an actress and singer,...
How Partnerships on Tour Outfits for Music Superstars Makes for Much More Than a Brand Ambassadorship By Mark Wittmer Pop music and fashion have always gone hand in hand – when we think about the biggest...
Haute Highlights– Fashion’s Foremost Leaders Shine in The Lyst Index Q2 2023 By Mackenzie Richard In the ever-evolving realm of fashion, a select few brands and products ascend to prominence, captivating the global stage. Recently unveiled...
Barbiecore: Will the Hype Last? By Neal Bhattacharya The Internet has been ablaze ahead of next week’s release of Greta Gerwig’s Barbie movie. As the film’s promo campaign got underway last year, Barbiecore emerged as a...
3 Lessons From Loewe’s Revival By Neal Bhattacharya LOEWE is coming into its own as a house that blends the sunny and the subdued. Though the Madrid-based house was once a smaller part of the LVMH...
How Fashion Companies Can Invest In & Capitalize On AI By Anne McCarthy We are living in strange and exciting times, and that’s especially true of the fashion world. For instance, Louis Vuitton recently sold a...
Among Classicism and Craft, Glimpses Toward Couture’s Unclear Future By Mark Wittmer The Fall 2023 haute couture season has reached its conclusion in Paris after a week of runway shows rife with elegance, magic, and luxury...
Founders Michael Avedon and James Dylan on the Power of Print and the Impeccably Curated Potential of Their New Photography-Forward Project By Mark Wittmer Launching a print magazine is becoming an increasingly fraught endeavor. We’ve heard...
By Mark Wittmer Another men’s fashion season has come and gone, and with it a slew of new perspectives on the present and future of men’s and gender-fluid fashion. This season saw impressive runway spectacles, intimate...
By Lizzy Bowring In the past six months, the fashion world has been abuzz with unexpected appointments of Creative Directors at leading fashion houses. Even more surprising is the short span of a single season that...
A New Way of Seeing: Apple’s Vision Pro By Neal Bhattacharya On June 5th, Apple introduced the Vision Pro, a mixed-reality headset that has the potential to revolutionize the fashion world. The device is worn like...
From Super-sized Silhouettes to Subverting Cultures, Menswear Makes Its Mark.Here Are The Newest Men’s Fashion Brands To Watch By Angela Baidoo Serving as the cooler, less intense sibling to the main runway circuit, the men’s season...
Unveiling the Success Story: The Key Elements Behind Jacquemus’ Phenomenal Rise By Mackenzie Richard Renowned for his seamless fusion of sensual minimalism and youthful vibrancy, founder Simon Porte Jacquemus has garnered immense acclaim within the fashion...
How the Last of the Mitford Sisters Deepened Erdem’s Appreciation for the Aristocratic By Angela Baidoo A rebel is not the first descriptor which immediately comes to mind when taking in Erdem Moralioglu’s body of work...
More than an Endorsement: How Brands Capitalize on Ambassadors By Neal Bhattacharya Fashion has always been intertwined with celebrity, but this relationship has taken on a new meaning in the age of the brand ambassador. From...
Is it a Strategic Financial Move for Fashion Brands or a Pathway to Cultural Influence? By Lizzy Bowring From its inception in 1946, the Cannes Film Festival has been much more than just a celebration of...
How and Why to Confront Rainbow Capitalism and Honor Pride With Sincere Allyship and Celebration By Mark Wittmer Pride month is upon us, which means it’s time to gear up for an onslaught of performative allyship...
How the Once-in-a-lifetime Event has Created a Highly Lucrative Vibe Shift, by Riding on the Wave of Quiet Luxury By Angela Baidoo The much-anticipated Sofia Richie-Elliot Grainge wedding, not only set the world of social media...
How BITE Studios Took the Collective Approach to Desirable Designs Which Create (low) Impact By Angela Baidoo Well before it became a buzzword, and therefore cool to jump on the band wagon, BITE Studios – an...
A Few Designers and Brands are Championing an Overlooked but Uniquely Powerful Tool in the Fashion Vocabulary: Humor By Mark Wittmer Of course, the quickest way to suck the humor out of a joke is to...
Can Americans Break into the European Fashion Market? By Lizzy Bowring Over the past era, the fashion industry has witnessed an intriguing dance between the United States and Europe—a dichotomy of styles, influences, and market dynamics....
Unveiling the Timeless Tapestry of Japanese Fashion: Where Innovation Meets Tradition, and Designers Weave Their Unique Threads By Neal Bhattacharya Over a thousand years ago, in ancient Kyoto, a lady of the court named Sei Shōnagon...
Matty Bovan is Reminding Fashion Why it Matters – By Defying the Conventions of Fashion By Mark Hooper Matty Bovan’s journey from Instagram to Milan has, on the face of it, been a rapid one. Having...
The Five Luxury Fashion Brands Poised for Rapid Growth and Popularity By Lizzy Bowring With the fashion industry becoming increasingly competitive, it can be challenging to distinguish the leaders from the innovators or the influencers from...
The Innovative Stylist and Photographer Talks Her Latest Project and Leaning Into the Democratic Power of Social Media By Mark Wittmer A stylist and photographer with over a decade of experience working across runway, magazines, and...
How Tailoring Took Over Fashion: The Resurgence of Classic Style By Lizzy Bowring The fashion industry has significantly transformed in the last two years, with a notable push towards sophisticated Tailoring. This trend has been rising...
The Italian Leather Industry’s Strides Towards a Circular Economy and the Top Trends for Spring/Summer 2024, as seen at Lineapelle. By Dao Tran It is not possible to talk about trends in Italian leather without talking...
‘How Luxury can find Value in the Metaverse, starting with Metaverse Fashion Week’ By Angela Baidoo After last year’s launch of Metaverse Fashion Week (MVFW), the brand, in partnership with virtual reality platform Decentraland were back...
Navigating Nudity’s Nuanced (and Not so Nuanced) Role in Fashion Campaigns By Mark Wittmer The prevalent presence of nudity in fashion imagery feels at once ironic and wholly expected. On the one hand, nakedness seems to...
The Serbian-born, London-based designer is creating a unapologetic vision of modern femininity with her multi-disciplinary brand By Angela Baidoo Born in Serbia, but now based in East London, Roksanda IIinčić first studied Architecture and Applied Arts...
How Has ‘Shockcore’ Become an Essential Part of Every Brand’s Playbook & How Do We Define It? By Mackenzie Richard The Shockcore trend in fashion is more than just about creating eye-catching and headline-grabbing moments. It...
By Mark Hooper Have you ever wondered what fashion critics are actually for? Is it fair to say they are nothing more than cheerleaders for the industry? If so, there would be no real difference...
Capturing the Power of Pop-Ups By Lizzy Bowring Brands face increasing difficulty standing out against competitors as the world becomes more digitally focused. And with consumers craving novel and engaging experiences, competing with online giants is...
Have Fashion Campaigns Become Too Reliant on Celebrity? By Mark Wittmer Celebrities are becoming a larger and larger part of the fashion ecosystem, and have come to dominate its outward-facing side. It’s a trend that was...
Enhancing Efficiencies or Replacing Creativity – Should We Be Worried? The Quid Pro Quo Explored. By Lizzy Bowring Gone are the days when artificial intelligence (AI) was merely a figment of our imagination. Today, AI is...
How to Optimize the Value of these Under-Rated Heroes By Lizzy Bowring The recent S/S 23 RTW and Haute Couture collections delivered an exuberance of Accessories, Footwear, and Bags. And with them comes a new form...
Navigating the Unique Perspectives of Fashion’s Most Challenging and Promising Market By Mark Hooper & Mark Wittmer In case you somehow haven’t noticed, zoomers are taking over. It’s often been reported that the cultural influence and...
The Next Evolution of Artist Collaborations By Mark Wittmer While probably the first example of what we would think of as a fashion artist collaboration came to be in 1937 when Salvador Dalí painted a one-of-a-kind...
Karla Otto and Lefty Highlight Fashion Weeks Shifting Perspective By Angela Baidoo The Fall 2023 runway season felt like a litmus test for designers, buyers, consumers and the influencers who occupy the expanded multi-verse of the...
Could this be African fashion’s Breakthrough Year? By Mark Hooper Not before time, London’s V&A Museum has just launched its first major exhibition devoted to the global impact that Africa has had on the world of...
Hitting the Right Notes: The Key Strategies for Fragrance Marketing Today By Neal Bhattacharya Key Takeaways 1. Seize Opportunities: If a global icon like Marilyn Monroe lauds your perfume, theadvertising potential is as strong as the...
Is this Actually a Golden Age for Print? By Mark Hooper Conventional wisdom has it that magazines have been on a downward trajectory since the turn of the 21st century, thanks to the twin forces of...
1989 STUDIO By Obi Anyanwu On Friday, January 20, a who’s who of menswear elite comprised of Poggy the Man to Complex’s Aria Hughes and rapper Westside Gunn among others descended on Palais de Tokyo to...
The Impression Talks with Alessandro Dell’Acqua the Creative Director of N°21 By Dao Tran Alessandro Dell’Acqua once again delivered a gorgeous collection for Numero Ventuno, which seduces the senses as it tickles the mind with its...