Missing the Joke Insights article header with images of Kim Kardashian, Moschino and more
A Few Designers and Brands are Championing an Overlooked but Uniquely Powerful Tool in the Fashion Vocabulary: Humor By Mark Wittmer Of course, the quickest way to suck the humor out of a joke is to...
Top 5 Luxury Fashion brands set to skyrocket insights article header with photos of Khaite, Victoria Beckham, Ferragamo and more
The Five Luxury Fashion Brands Poised for Rapid Growth and Popularity By Lizzy Bowring With the fashion industry becoming increasingly competitive, it can be challenging to distinguish the leaders from the innovators or the influencers from...
The Innovative Stylist and Photographer Talks Her Latest Project and Leaning Into the Democratic Power of Social Media By Mark Wittmer A stylist and photographer with over a decade of experience working across runway, magazines, and...
How Tailoring Took Over Fashion: The Resurgence of Classic Style  By Lizzy Bowring The fashion industry has significantly transformed in the last two years, with a notable push towards sophisticated Tailoring. This trend has been rising...
Navigating Nudity’s Nuanced (and Not so Nuanced) Role in Fashion Campaigns By Mark Wittmer The prevalent presence of nudity in fashion imagery feels at once ironic and wholly expected. On the one hand, nakedness seems to...
The Serbian-born, London-based designer is creating a unapologetic vision of modern femininity with her multi-disciplinary brand  By Angela Baidoo Born in Serbia, but now based in East London, Roksanda IIinčić first studied Architecture and Applied Arts...
  By Mark Hooper Have you ever wondered what fashion critics are actually for? Is it fair to say they are nothing more than cheerleaders for the industry? If so, there would be no real difference...
Capturing the power of pop-ups Insight article header with images of Hermes, Dior Men's, Louis Vuitton, Burberry & more
Capturing the Power of Pop-Ups By Lizzy Bowring Brands face increasing difficulty standing out against competitors as the world becomes more digitally focused. And with consumers craving novel and engaging experiences, competing with online giants is...
AI in fashion header image with photos from Adidas, New Balance & more
Enhancing Efficiencies or Replacing Creativity – Should We Be Worried? The Quid Pro Quo Explored. By Lizzy Bowring Gone are the days when artificial intelligence (AI) was merely a figment of our imagination. Today, AI is...
The New Evolution of Artist Collaborations with photos of Louis Vuitton, Loewe & more
The Next Evolution of Artist Collaborations  By Mark Wittmer While probably the first example of what we would think of as a fashion artist collaboration came to be in 1937 when Salvador Dalí painted a one-of-a-kind...
Karla Otto and Lefty Highlight Fashion Weeks Shifting Perspective By Angela Baidoo The Fall 2023 runway season felt like a litmus test for designers, buyers, consumers and the influencers who occupy the expanded multi-verse of the...
Is this Actually a Golden Age for Print? By Mark Hooper Conventional wisdom has it that magazines have been on a downward trajectory since the turn of the 21st century, thanks to the twin forces of...
STUDIO 1989 insight article header image
1989 STUDIO By Obi Anyanwu On Friday, January 20, a who’s who of menswear elite comprised of Poggy the Man to Complex’s Aria Hughes and rapper Westside Gunn among others descended on Palais de Tokyo to...
Alessandro Dell’Acqua Interview Insights article header image
The Impression Talks with Alessandro Dell’Acqua the Creative Director of N°21 By Dao Tran Alessandro Dell’Acqua once again delivered a gorgeous collection for Numero Ventuno, which seduces the senses as it tickles the mind with its...
Fur Faux or Real header image with photos of Balenciaga, Schiaparelli, Mia Mia and Ann Demeulemeester
The Comeback of Fur in 2023. More than two decades after the initial anti-fur campaigns, fur is back in the spotlight. Considering the implications, The Impression asks whether this will be a moral dilemma. By Lizzy...
how are brands using web3 insights article header with images from Dolce & Gabbana, Gucci and Prada
How are brands using Web3? By Mark Hooper Everyone seems to agree that Web3 offers hugely exciting opportunities for fashion. But no-one’s quite worked out what it’s for yet. By looking at what’s worked so far,...
Is Fashion Ready to Be Unbound by Gender? How Can the Industry Prepare for Evolution? By Obi Anyanwu In 1966 Yves Saint Laurent presented Le Smoking tuxedo– an iconic fashion moment that challenged societal norms and...
Brick-And-Mortar Retail Is Feeling the Pinch of an Economic Downturn– How Retail Can Be Relevant In 2023? By Lizzy Bowring Faced with an endlessly changing landscape, finding ways to succeed needs more than just price competition;...
How to weather a twitter storm header with photos of Schiaparelli
How to Weather a Twitter Storm By Mark Hooper In recent months we’ve seen brands having to deal with all manner of controversy, much of it all of their own doing. Associating themselves with toxic celebrities,...
Founder and Designer Anna Osmekhina Speaks to Keeping an Eye on the Future While Celebrating Humanity’s Present By Mark Wittmer While it may be keeping its focus fixed on humanity’s future, TTSWTRS has a past of...
Our Very Own Chief Impressionist, Kenneth Richard, Re-Interprets Spring 2023 Couture Collections (& a Few Others) with an Artistic Bent The rise of new communication technologies has always been met with nay-sayers, those who prophesied that...
What Makes the Perfect Collaboration?
How to Unlock the Full Potential Behind Fashion’s Love of Co-Branding By Mark Wittmer Collaboration is one of fashion’s very favorite thing. It’s an art form that’s very collaborative in the first place, and the industry...
Our Very Own Chief Impressionist, Kenneth Richard, Re-Interprets the Fall 2023 Men’s Collections with an Artistic Bent The advent of new technologies often enters the market with much debate, onboarding a small following, pivoting to fanfare,...
the five rules of Westwood-ism Insight article header with photo of Vivienne Westwood by Juergen Teller
By Mark Hooper With the sad passing of Dame Vivienne Westwood shortly before the New Year, the fashion industry lost one of its most inspirational characters. But her legacy extends far beyond the clichés of punk,...
Does Our Extended Mycelial Moment Point to a Radical Shift Toward Decentralization? By Mark Wittmer One of nature’s most mysterious and powerful entities, mushrooms are having something of a moment these days. In a world that...
How Luxury Fashion Can Tap into World Cup Fever in 2023  By Angela Baidoo According to FIFA, women’s football is the “single biggest growth opportunity in football today” and following the record viewing figures (1.1 billion)...
The Five Macro Trends Defining 2023 By Lizzy Bowring Time has never been more pressing or moved more quickly; the world is on the cusp of dramatic failings, climate disasters, and socio-economic instability, and the lists...
Remembering the legacy of seminal creatives across fashion and design. By Angela Baidoo While many were blindsided by the sudden passing of the creative powerhouse that was Virgil Abloh, and one of the industry’s most beloved...
All Roads Lead to Collaboration Insights article header with fashion images
All Roads Lead to Collaborations By Obi Anyanwu It seems all roads and paths for designers lead to fashion collaborations today. Fashion is a grueling game where designers shell out thousands of dollars every season in...
Year in Review 2022 Homepage header
Our team of in-house experts deliver the key creative highlights and inspirational trends of the year for you to stay ahead. DOWNLOAD FOR FREE Contributions from Kenneth Richard, Mackenzie Richard, Angela Baidoo, & Mark Wittmer...
Why Brands are Testing the Allure of Dwell Over Sell article header image with photos of Burberry x Dazed event, Uniqlo and Louis Vuitton
The ‘Future of the Store’ lies in Repurposing Retail Spaces asHybrid Hubs that Champion Experiences, Discovery, and Entertainment.  By Angela Baidoo The idea of investing in entertainment at retail has been gathering steam over the last...
Jefferson Hack Insights article header with photos from Dazed Headquarters
The co-founder of Dazed Media and Nowness – and the recipient this December of a British Fashion Council (BFC) Special Recognition Award for ‘Cultural Curation’ – meets The Impression to talk about his ‘open source’ approach...
JW Anderson’s Pigeon Clutch
Why JW Anderson’s Pigeon Clutch Breaks the Mold for Profitability – There to Be Shared, Not Necessarily to Be Used  By Mark Hooper As ‘It’ bags go, it’s a long way from the Hermès Birkin. But...
The Leather Goods Wizard and Hip-Hop’s Go-To Bespoke Designer is Moving Forward and, for the First Time, Putting his Own Name Front and Center By Mark Wittmer Sheron Barber is something like a not-so-well-kept secret. For...
The fourth show from Rihanna’s massively successful lingerie label recalls the golden age of Victoria’s Secret fashion shows while embracing inclusivity and multi-channel newness By Mark Wittmer Rihanna’s Savage X Fenty continues to be an unstoppable...
Why Film Is the Missing Link for E-commerce header with images by Maison Margiela
Nick Knight Explains How Maison Margiela Have Hit on the Key to Online Retail: Clothes That Move  By Mark Hooper When Maison Margiela relaunched its website in August, it ushered in a quiet revolution for e-commerce. Creative...
getting real with sustainability header image
5 things CEOs should be executing against By Mark Hooper One of the most pressing issues surrounding our industry is the question of sustainability – and our obligation to ensuring that, from CEO level down, brands...
Balenciaga's Dysfuntional Decadance news article header with ad campaign images
Today’s Coolest Brand Captures a Zeitgeist of Hedonistic Doom Through Irony and Deconstruction By Mark Wittmer Balenciaga is probably the coolest, most desirable label in fashion today. Not only is the brand acutely aware of this...
experiential marketing goes digital article header with social media images on smart phone mock-ups
Leveraging Virtual Channels to Own Memorable Moments of Engagement and Interactivity By Mark Wittmer While physical experiential marketing events like pop-ups provide an unmatched balance of openness – providing a new view on a brand through...
Kanye West
Ignoring Kanye West is no longer an option. Why the fashion world is right to cancel the toxic star   By Mark Hooper Let’s cut to the chase. We had a long discussion about how best to...
how Gucci secures the bag article header with Gucci ad campaign photos
A Case Study in Leveraging Consistency, History, and Covetability to Create Excellent Accessories Campaigns By Mark Wittmer The power of Gucci is inescapable: the brand’s name alone is almost a magic word, conjuring up dreamy associations...
what's your type news article with fashion ad campaign images from Saint Laurent, Bottega Veneta, Salvatore Ferragamo and Burberry
How Typography in Brand Identity Has Changed and Where To Take It Next By Mark Wittmer A logo or wordmark contains mysterious power. It’s often the first image that pops into a consumer’s head when they...
Why Advertorial is no longer a dirty word header image
By Mark Hooper Takeaways: • The golden age of editorial independence in fashion media is a myth • A new wave of ‘independent’ titles is forging a smarter, more realistic approach • Transparency is key •...
Lessons in Transparency and Innovation From Fashion’s Most Conscious Creators  By Mark Wittmer For as much as sustainability has been talked about in the fashion conversation of the last ten years – and especially today –...
Valentino Sets the Bar for Luxury Brands Capitalizing on the Burgeoning Resale Market As Valentino moves into the second phase of its Valentino Vintage resale project, the house displays uniquely brilliant thinking on how to leverage...
Leveraging the Power of Creativity news article header image
Creativity is the Most Profitable Investment Asset; Brands must Recognize and Tap Into the Strength it Holds.  By Lizzy Bowring Since time immemorial, the belief has been that Creativity enriches people’s lives, strengthens society, and makes...
Hugo House at Coachella 2022 header image
Miah Sullivan Speaks to How Hugo Leveraged Social-Media Hype Around Coachella via TikTok to Generate Unprecedented Levels of Engagement By Mark Wittmer Following a complete overhaul of a rebranding at the beginning of this year, Hugo...
The Impact of Influencer Marketing header image
By Anna Ross It’s a $16.4billion industry that consumers trust and is proven to help build brands at every industry level. The Impression uncovers how to win with Influencer Marketing now. Index 1. Understanding The Market:...
The New World Rules of Fashion PR
A New Wave of Buzzy Boutique PR Houses are on a Mission to Change the Fashion PR Game. How has the Role of PR Changed, and What Does the New Guard do for Brands Today? By...
What’s the Future of Fashion Collaborations?
By Anna Ross Over the past two decades, collaborations have become one of fashion’s most lucrative marketing strategies. But how have they changed, and what’s next? The Impression talks with Creative Director Donald Schneider on building...
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