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From Concept to Couture: Highlights from SCAD Fashion 2024 By Mackenzie Richard In May, the annual SCAD Fashion show celebrated the innovative and inspiring work of the next generation of fashion designers from the Savannah College of Art and Design. Carefully selected for this prestigious presentation, these talented students showcased...
How to create a cult sneaker Insight article header with photos of Kurt Kobain, Run DMC, Gigi Hadid, Hailey Bieber and more
How Adidas Sambas, Nike Air Force 1s, and Converse Chuck Taylors Became Timeless Staples By Anne McCarthy In 1986, hip hop group Run-D.M.C. had a veritable hit on their hands with the song “My Adidas,” where they rapped about the famed shoe. “My Adidas…Walk through concert doors…And roam all over...
How AI Redefines Trend Forecasting: Beyond Prediction to Strategic Innovation By Lizzy Bowring Trend Forecasting is no longer a creative approach to predicting the future; it has become a strategic and formulaic process. Imagine trend forecasting...
Why Prada is the Most Thoughtful Marketer in Fashion Insights The Impression header image with Prada photos
Key Lessons From Prada’s Multifaceted, Cross-Cultural Approach to Marketing Communication By Mark Wittmer Miuccia Prada inherited her grandfather’s small leather goods store in the 70s and, pivoting to introduce ready-to-wear, quickly set about building the business...
London Fashion week at 40 the Impression insights article header with Caroline Rush

Loud and Proud, London Fashion Week at 40

How the British Fashion Council's Caroline Rush is Setting London Fashion Week Up for its Next Creative Chapter

How the British Fashion Council’s Caroline Rush is Setting London Fashion Week Up for its Next Creative Chapter By Angela Baidoo As a born and raised Londoner, London Fashion Week celebrating 40 years feels deeply personal....
Key Takeaways From the Q4 Lyst Index
Prada is the World’s Hottest Brand as Luxury Remains Resilient Among Economic Slowdown By Mark Wittmer Miu Miu may have been dethroned as fashion’s hottest brand, but it’s still Miuccia’s world: Prada has moved into the...
The Impression End of Year Review 2023 News That Echoed Insight article image
The Pivotal Headlines That Defined the Year By The Impression Team Every year brings big news for fashion, but 2023 in particular felt like a year of surprising changes and heightened awareness. From increased scrutiny on...
Miu Miu Remains the Hottest Brand in Fashion as TikTok Further Shakes up Purchasing Habits By Mark Wittmer With its platform that brings together hundreds of online retailers in one search while utilizing special data analytics...
Milan 2024 Insights article by Lizzy Bowring with images from Coperni and Del Core ss23
Milan Fashion Week Spring 2024: Merging Heritage with High-Voltage Creativity By Lizzy Bowring Milan, a city pulsating with life and where tradition and cutting-edge designs merge, finds itself again at the epicenter of fashion with the...
How Fashions Front Row is Evolving, by Looking Beyond the West and Cultivating Community Across the Arts. By Angela Baidoo As the definition of the perfect front-row guest evolves, seasoned fashion editors and retail buyers have...
Jane Birkin’s Fashion Legacy  By Neal Bhattacharya Jane Birkin, who died this week at 76, was one of those style icons whose legacy is more felt than known. Although she was primarily an actress and singer,...
How Partnerships on Tour Outfits for Music Superstars Makes for Much More Than a Brand Ambassadorship By Mark Wittmer Pop music and fashion have always gone hand in hand – when we think about the biggest...
Lyst Index Insights article header image with photo of street style twins wearing Loewe
Haute Highlights– Fashion’s Foremost Leaders Shine in The Lyst Index Q2 2023  By Mackenzie Richard In the ever-evolving realm of fashion, a select few brands and products ascend to prominence, captivating the global stage. Recently unveiled...
barbiecore: will the hype last? Insight article header image with photos of the Barbie movie world premiere, Versace, Valentino and more
Barbiecore: Will the Hype Last? By Neal Bhattacharya The Internet has been ablaze ahead of next week’s release of Greta Gerwig’s Barbie movie. As the film’s promo campaign got underway last year, Barbiecore emerged as a...
3 Lessons From Loewe’s Revival  By Neal Bhattacharya LOEWE is coming into its own as a house that blends the sunny and the subdued. Though the Madrid-based house was once a smaller part of the LVMH...
header image for Erdem insight article
How the Last of the Mitford Sisters Deepened Erdem’s Appreciation for the Aristocratic  By Angela Baidoo A rebel is not the first descriptor which immediately comes to mind when taking in Erdem Moralioglu’s body of work...
Leveraging the Cannes Film Festival the impression header image with photos of Hellen Mirren, Natalie Portman, Lisa of Blackpink and Ethan Hawke
Is it a Strategic Financial Move for Fashion Brands or a Pathway to Cultural Influence?  By Lizzy Bowring From its inception in 1946, the Cannes Film Festival has been much more than just a celebration of...

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