Why Jw Anderson’s Pigeon Clutch Breaks the Mold for Profitability – There to Be Shared, Not Necessarily to Be Used  By Mark Hooper As ‘It’ bags go, it’s a long way from the Hermès Birkin. But...

The fourth show from Rihanna’s massively successful lingerie label recalls the golden age of Victoria’s Secret fashion shows while embracing inclusivity and multi-channel newness By Mark Wittmer Rihanna’s Savage X Fenty continues to be an unstoppable...

Nick Knight Explains How Maison Margiela Have Hit on the Key to Online Retail: Clothes That Move  By Mark Hooper When Maison Margiela relaunched its website in August, it ushered in a quiet revolution for e-commerce. Creative...

5 things CEOs should be executing against By Mark Hooper One of the most pressing issues surrounding our industry is the question of sustainability – and our obligation to ensuring that, from CEO level down, brands...

Today’s Coolest Brand Captures a Zeitgeist of Hedonistic Doom Through Irony and Deconstruction By Mark Wittmer Balenciaga is probably the coolest, most desirable label in fashion today. Not only is the brand acutely aware of this...

Leveraging Virtual Channels to Own Memorable Moments of Engagement and Interactivity By Mark Wittmer While physical experiential marketing events like pop-ups provide an unmatched balance of openness – providing a new view on a brand through...

From Seoul to San Diego, the traveling circus that is the Destination Fashion Show proves that you can’t keep a Billion-dollar Industry Down. By Angela Baidoo Originally developed to meet the needs of the jet-set, providing...

Ignoring Kanye West is no longer an option. Why the fashion world is right to cancel the toxic star   By Mark Hooper Let’s cut to the chase. We had a long discussion about how best to...

A Case Study in Leveraging Consistency, History, and Covetability to Create Excellent Accessories Campaigns By Mark Wittmer The power of Gucci is inescapable: the brand’s name alone is almost a magic word, conjuring up dreamy associations...

It’s Official, the Allure of the New is being Replaced by the Thrill of the Thrift.   By Angela Baidoo Caused by a seismic shift in consumer behaviour, the global fashion market is facing headlong into...

How Typography in Brand Identity Has Changed and Where To Take It Next By Mark Wittmer A logo or wordmark contains mysterious power. It’s often the first image that pops into a consumer’s head when they...

While she wasn’t the top model in terms of sheer number of shows walked, Bella Hadid was the undeniable supermodel of Spring 2023. While the model has been a buzzed-about icon for years, this season in...

Music Sounds Better With You: The Do’s and the Don’ts to Sending Your Collection Out in Tune With the Times… By Mark Hooper I once had a brilliant English teacher who looked like John Lennon circa...

By Mark Hooper Takeaways: • The golden age of editorial independence in fashion media is a myth • A new wave of ‘independent’ titles is forging a smarter, more realistic approach • Transparency is key •...

What Millennials Get Wrong about Marketing to Zoomers By Mark Hooper First of all, let’s agree on a few terms and conditions… for the purposes of this article, the terms ‘Millennial’ and ‘Zoomer’ refer to: (a)...

Creating depth through artistic collaborations will create a storied and elevated way for brands to differentiate themselves in an ever-burgeoning market. Three ways to integrate with culture to grow sales today By Lizzy Bowring Art and...

Lessons in Transparency and Innovation From Fashion’s Most Conscious Creators  By Mark Wittmer For as much as sustainability has been talked about in the fashion conversation of the last ten years – and especially today –...

This month’s SS23 runway season is set to put a stake in the ground and declare the race for the future of fashion well and truly on, as new designers take up space alongside established names,...

No longer is it the case that big names are the major drawer for editors and buyers at Men’s Fashion Week across the ‘Big Four.’ By Angela Baidoo Providing a balm of individuality in a painful...

Forecasting is more critical today than ever before. With all that we have experienced, it is necessary to guide businesses along the right path into the future; considered value from a Trend agency is imperative for...

Valentino Sets the Bar for Luxury Brands Capitalizing on the Burgeoning Resale Market As Valentino moves into the second phase of its Valentino Vintage resale project, the house displays uniquely brilliant thinking on how to leverage...

5 Sustainable Strategies Changing the Future of Fashion By Anna Ross Sustainability has become an increasingly nebulous phrase in the fashion industry; a business which relies on newness, trends and consumption as its model of existence....

Creativity is the Most Profitable Investment Asset; Brands must Recognize and Tap Into the Strength it Holds.  By Lizzy Bowring Since time immemorial, the belief has been that Creativity enriches people’s lives, strengthens society, and makes...

Miah Sullivan Speaks to How Hugo Leveraged Social-Media Hype Around Coachella via TikTok to Generate Unprecedented Levels of Engagement By Mark Wittmer Following a complete overhaul of a rebranding at the beginning of this year, Hugo...

Technology within ‘New Media’ has Advanced with Unprecedented Speed, Are We Ready for it and How Can We Embrace It By Lizzy Bowring As brands become acutely aware of the revolutionary changes in The Age of...

In an era of revolutions within society and technology, how important is the messaging of color and its application to Brand Identity? By Lizzy Bowring Color plays a vital role in the world in which we...

It’s a $16.4billion industry that consumers trust and is proven to help build brands at every industry level. The Impression uncovers how to win with Influencer Marketing now. Index 1. Understanding The Market: Why and how...

Several Celebs Challenged Luxury’s Legacy Via the Met Gala’s Gilded-Age Theme By Mark Wittmer While most of the Met Gala’s celebrity attendees leaned into the event’s “Gilded Age” theme with a bombastic sense of opulence and...

How an Independent Amsterdam Streetwear Brand Is Making Some of the Industry’s Coolest – and Most Important – Ad Campaigns Co-founded and co-directed by childhood friends Jefferson Osei, Hussein Suleiman, and Abderrahmane Trabsini, Daily Paper was...

A New Wave of Buzzy Boutique PR Houses are on a Mission to Change the Fashion PR Game. How has the Role of PR Changed, and What Does the New Guard do for Brands Today? By...

The Rise of TikTok’s Democratic and DIY Style Has Left Traditionally Polished Fashion Marketing in the Dust, but Offers Exciting Opportunities to Capitalize on its Unique Form of Communication by Mark Wittmer TikTok is inescapable: with...

Adapting In Uncertainty And An Iconic Offer Accelerates Prada’s Post-Pandemic Growth Prada S.p.A., the Italian luxury group which houses its namesake label alongside Miu Miu and Church’s, reported a total net revenue of €3.36 billion that...

An Exclusive Sneak Peek at the Fall 2022 Women’s Collection with Creative Directors Dean & Dan Caten By Mark Wittmer Dsquared2 turned 25 in 2020 – no small feat for any brand working to make an...

The Impression speaks with Tamu McPherson about the Past, Present and Future of The Creator Economy and her work with the Gucci Gang By Anna Ross When I jump on a call with Tamu McPherson, she’s...

By Anna Ross Over the past two decades, collaborations have become one of fashion’s most lucrative marketing strategies. But how have they changed, and what’s next? The Impression talks with Creative Director Donald Schneider on building...

By Anna Ross As fashion strives for a more sustainable future, end of life has become a hot topic and increasingly important for the economy. As much of retail slumps at the wrath of the pandemic,...

By Anna Ross The Impression Teams Up with a Fashion Psychologist to Discover 3 Key Trends Consumers are Craving Post Lockdown To say Covid-19 changed the way we shop would be a sweeping understatement. The effects...

By Anna Ross What’s Next For Luxury Retail? The Impression Explores Five Innovative Strategies For In-Store Success In A Post-Pandemic Climate Introduction 2020 saw the world shift online as stores were forced to shutter and consumers...

By Anna Ross Anya Hindmarch Takes The Impression on A Tour of Her Innovative Collective of Five Interconnective and Immersive Stores Anya Hindmarch is famed as one of fashion’s finest conceptualists, leading entrepreneurs, and renowned for...

As The Volume of Street Style Diminishes Due to Covid, We Look at How Street Style Will Evolve By Angela Baidoo Over the last nine months, anyone that makes their living from the fashion industry can’t...

Zooming In on the Next Fashion Week Marketing Boom Since the invention of the television in 1927, people have gathered to watch major events as part of a shared community experience. And the humble television has...

Long-Term Effects Of Covid-19 Means We Will Continue To Live, Work, And Play In The Virtual World. Here’s a Guide For Strategizing The Digital Evolution The merry-go-round of the most important month for the fashion industry...

A truncated New York Fashion Week is due to start on September 14th, but the American outpost of the “Big Four” fashion weeks still has unanswered questions around its relevancy. Questions that were swirling long before its...

The fashion industry as it stands today is fractured. The global pandemic which caused a lockdown of the fashion industry-at-large threw into stark contrast its under-investment in digital, as well as its tendency to work in...

BY ANGELA BAIDOO The killing of George Floyd by Minneapolis police in late May has been amplified across the globe during this time of solitude caused by the coronavirus pandemic. And as well as acting as...

Far from being lost, Generation Z, though born out of adversity and denied the opportunity to celebrate key milestones in 2020, are set to lead us into the ‘New Normal’. Fully equipped with a combination of progressive ideals and...

RAD Founders Arianne Phillips and Carineh Martin Share How Brands Can Do Good & Have Maximum Impact BY DAO TRAN Just as some parts of the world were cautiously reemerging from our Covid cocoon, the atrocious...