Saint Laurent Le Smoking Holiday 2020 Ad Campaign

Saint Laurent Creative Director Anthony Vaccarello and Photographer Juergen Teller have delivered presents just in time for the holidays, all wrapped in dark glittery packages. In a powerfully stoic ad campaign featuring supermodel favorites Naomi Campbell, Kate Moss, Stella Tennant, and Liya Kebede, everyone is looking fierce, and ready to ring in the new decade. Wearing all-black ensembles with some variation of the smoking jacket, Freja Beha Erichsen, Anja Rubik, and Mica Argañaraz have been thrown in for good measure…but who are we kidding? This campaign is all about the classics with Naomi ruling the roost, her arms akimbo in a power pose of fearlessness.

The smoking jackets take myriad forms; for Liya it is a pant suit, for Anja it is more like a ruffled, sequined, transparent tuxedo shirt. Freja is the only one who skips the jacket altogether, in favor of a barely-there gauzy turtleneck. All the jackets eschew velvet for black sequins, which is the perfect choice because the campaign is all about attitude. Each in their own way, these women exude the power of femininity, and Vaccarello and Teller are wise to simply let them do what they do best (…and capture it on film for the rest of world to enjoy).

Saint Laurent Creative Director | Anthony Vaccarello
Photographer | Juergen Teller
Talents | Kate Moss, Freja Beha Erichsen, Stella Tennant, Liya Kebede, Mica Argañaraz, Anja Rubik, Naomi Campbell