Best Digital Fashion Ad Campaigns of Fall 2020

The Best Digital Fashion Ad Campaigns of the Fall 2020 season as chosen by Kenneth Richard

The best digital campaigns are usually those that make the smartest use of digital platforms, creating experiences that cannot exist in print or traditional film. Fall 2020 proved that we have barely scratched the surface of possibilities for using digital channels in fashion campaigns, as well as reminding us that no technology can replace smart art direction and creativity. Our top digital campaigns of Fall 2020 combined technological transformations with artistry and an awareness of how to market for a culture that exists online.

Gentle Monster always pushes the boundaries of both digital and physical communications, and this season they made brilliant use of face filters to bring their collaborative mask project into (augmented) reality for all to enjoy. Alexander Wang similarly created a digitally dressed-up campaign that was divided up into phone-screen-size, Instagram-story-length segments.

Burberry created a tapped iconic image maker Nick Knight for a campaign which made artful use of 3D modeling technology. Its environments reminiscent of pools and skate parks subtly captured the feeling of eerie emptiness brought on by a summer in lockdown. Saint Laurent stretched out a long form narrative of an extended summer at the beach tapping into a sexiness and freedom. Daily Paper created digital comic books which explored important themes of diaspora culture and heritage, all through an incredibly cool lens of afrofuturism.

Though it was a relatively straightforward photography campaign, Acne Studios also created one of our favorites. Their intriguing images of the brand’s staff members and their dogs were simultaneously haunting and heartwarming, and felt totally unique.

Here are The Impression’s Top 10 Digital Fashion Ad Campaigns of Fall 2020 as selected by Chief Impressionist Kenneth Richard.

Acne Studios

Acne Studios Creative Director | Jonny Johansson
Photographer/Director | Anders Edström
Talent | Pontus Björkman, Edouard Schneider, Ioana Ciocan, Jasper, Pumba
Location | Acne Studios Headquarters, Stockholm

Alexander Wang

Burberry

CH4RM

CK One

Creative Director | Cedric Murac
Photographers | Adraint Khadafhi Bereal, Texas Isaiah, Miranda Barnes, Elliot Ross, Shan Wallace, Brian Adams, & Rose Marie Cromwell
Talent | Alex Arauz, Sabrina Fuentes, Ben, Destiny Batista, T!ng, Nance Boncore, Quannah Chasinghorse, Chris Acio, Toni Nicole, Aiden Aguirre, Adrianna Luna, Jace, Juan Paul Flores Vazquez, Jawn, Brandon Nicholas, Aleesha Reischel, Lex, Brianna, Lauren Hill & Chris Acio
Casting Director | Shay Nielsen

Common Hours

CREATIVE TEAM
Creative Lead | C.H.
Art Director | Bruna Volpi
International Press | Robyn Catinella

Daily Paper

Daily Paper Co-Founders | Hussein Suleiman, Jefferson Osei, and Abderrahmane Trabsini

Gentle Monster

Artists | Ikeuchi Hiroto, Damien Blottiere, James Merry, Esmay Wagemans, Shalva Nikvashvili, Liz Sexton, Lyle Xox, Daisy May Collingridge & the Gentle Monster In-House Team

Marine Serre

Marni

Saint Laurent