The Row Summer 2022 Ad Campaign

Review of The Row Summer 2022 Ad Campaign by Creative Director Charles Levai and Kevin Tekinel with Photographer Jamie Hawkesworth with model Rianne Van Rompaey

Photographer Jamie Hawkesworth captures model Rianne Van Rompaey in an elegant new campaign for The Row’s summer 2022 collection.

Hawkesworth’s simple yet richly colored and romantic studio portraits set Van Rompaey before a soft gradient of beige to blue. Against this backdrop, the collection’s considered explorations of precise shapes and solid color take poetic flight, with Van Rompaey’s oracular attitudes helping to deepen the mood.

The photographer also weaves a few intriguing detail images between the full portraits, like the spilled cup of coffee next to tabi socks and sandals, abstractly pointing toward a sort of emotional narrative.

Classically elegant and quietly joyful, the campaign is a focused and evocative expression of The Row’s unique perspective of timelessness and irreverence.