Self-Portrait Autumn/Winter 2022 Ad Campaign

Review of Self-Portrait Fall 2022 Ad Campaign by Creative Director Han Chong with Photographer Zoë Ghertner with models Gigi Hadid

London-based fashion house Self-Portrait has launched its Fall 2022 collection with a series of images featuring Gigi Hadid.

Photographed by Zoë Ghertner, the campaign captures Gigi over the course of a day throughout her hometown of New York wearing pieces from the new collection, transitioning from day to night. Launching today with 6 images, the campaign will continue to evolve with further pictures from Gigi’s day in New York throughout the season.

“I’ve always wanted to capture a day in the life of the self-portrait woman so when exploring how best to present our Autumn/Winter 2022 collection, doing just that seemed like the perfect opportunity. Gigi was the perfect woman to bring this idea to life – free-spirited, hard working, and a true ray of sunshine – she brought an effortless energy to this campaign. It’s a very special collection for me, one deeply grounded in the core values of the house, so being able to share this story with Gigi is a true dream”

– Han Chong