On September 12, New York-based designer Mara Hoffman brought her distinct perspective and contemporary sensibility to global design company West Elm for a 28-piece home collection. The assortment—spanning across furniture, lighting, decorative accessories, and textiles—is grounded in warm neutrals, black and white, and textured fabrications. The pieces are seamless additions (“up-levelings of beauty”) to any home.
Mara created the collection from a personal space, implementing a calm palette that embodies the way that she lives—a reflection of the balance Mara finds within nature. Spending the majority of her time in upstate New York, she finds a direct correlation between an immersion in nature and her creativity.
“Designers and artists can bring people into a place of greater ease and peace, rather than create more instability and waste. We have this important job to be deeply intentional with what we create in order to help people feel better. When people feel better, they call in experiences that match that feeling. When you wake up and connect to something that makes you feel a higher frequency of beauty and love, you tend to see that in other people. West Elm and I share a clear alignment and ethos around care, approaching manufacturing with the least amount of harm—the planetary and human-centric side of creating. ” – Mara Hoffman.
“Mara Hoffman and West Elm are aligned by our shared belief in modern design and the importance of sustainability in everything that we do. The pieces are artfully crafted and employ premium sustainable fabrications that our customers can feel good about. We are so excited to introduce Mara Hoffman + West Elm to the world.” – Jeffrey Hannoosh, Senior Vice President of Product Design at West Elm.
Espousing a shared commitment to responsible practices, the collection is made using sustainable materials including organic cotton, faux shearling made from recycled polyester, and Forest Stewardship Council (FSC) approved wood. Where possible, the pieces are also Fair Trade and NEST certified.
The campaign was documented on location at Mara’s upstate New York home. Elements from the collection are thoughtfully layered throughout, providing nuance into her vision for the pieces. Key items include Mara’s personal favorite the Spiral Wall Art, the Faux Shearling Occasional Chair and complimentary Ottoman, the Speckled Vase and the Color Block Shearling Pillow.
