Alexander Wang Holiday 2022 Ad Campaign

Alexander Wang reimagines tradition with its new Holiday 2022 campaign by photographer Fumi Homma.

The campaign takes a similar editorial-style approach as the brand’s bodywear campaign from a couple months ago. This time, however, the witty use of props and single set pieces is infused with a holiday flare. Coupled with the entirely Asian-American cast and creative team and the reimagining of holiday staples – the gingerbread pagoda, for example – the campaign feels like a fun celebration of multifaceted identities, rewriting traditions, and finding new ways to celebrate the timeless joy of coming together.