Best Denim Fashion Ad Campaigns of Fall 2022

The Best Denim Fashion Ad Campaigns of the Fall 2022 Season as chosen by Kenneth Richard

Denim may be a quintessentially American fabric, but this season’s denim-forward campaigns proved again that the style is truly borderless, and offered an excitingly international cross-section of perspectives on the timeless jeans’ latest incarnations.

Diesel and G-Star both took a “larger-than-life” approach to their campaigns, blowing models up to monumental size that rivaled the buildings of a city skyline. While for Diesel the approach continued themes from its runway show and was picked up by its recent holiday campaign, G-Star’s felt a bit unexpected – as did the casting of Cara Delevigne – so it will be interesting to see what approach the brand will continue to take down the line.

Meanwhile, Juun.J took a more human-scale approach. The straightforward yet dramatic approach to crafting black-and-white studio portraits put an emphasis on the spirit of the collection, which brings Juun.J’s signature design touches of technical details and deconstructed tailoring, with a sophisticated yet subversive spirit, to reimagining denim.

Here are the best Denim Ad Campaigns of the Fall 2022 season as selected by our Chief Impressionist, Kenneth Richard.