Review of Tommy Hilfiger x Anthony Ramos Capsule Holiday 2022 Collection and Ad Campaign
Tommy Hilfiger has teamed up with actor and singer Anthony Ramos for a special capsule collection. The release is celebrated with a Holiday campaign starring Ramos himself alongside friends and family.
As Ramos’ first foray into fashion design, the collaboration might feel a bit unexpected, but it’s not unprecedented: the original Hamilton cast member has appeared in the brand’s past spring and fall campaigns, and he wore a custom TH-designed suit to the Met Gala. Especially considering Tommy Hilfiger’s recent push to reassert itself at the forefront of American pop culture, the collaborative capsule feels like a natural evolution of the friendship.
This was a very personal project to me to create something special and unexpected. For the capsule, I wanted to add an element of my background and upbringing to create this explosion of cultures in one colorful collaboration.”
– Anthony Ramos
These pops of color woven into Tommy’s classic street-prep styles form the basis of the campaign imagery, which relates the familiar narrative of a warm holiday gathering among friends and family. Alongside candid portraits of the festivities inside a cozy Brooklyn apartment, intimate Polaroid snapshots push the feeling of nostalgia and realness.
The campaign is a smart new chapter in Tommy Hilfiger’s quest to the forefront of American cultural consciousness, but it matches this strategic marketing push with a sense of warmth and genuineness that gives it real meaning. Finding in an impressive guest talent a lovable example of the quintessential extended American family, the campaign meets the holidays with cozy style.
