Review of John Lobb Spring 2023 Ad Campaign by Art Director David McKendrick with Photographer Nigel Shafran
John Lobb unveiled its latest campaign lensed by British photographer Nigel Shafran in collaboration with art director David McKendrick and styling by Tom Guinness.
Bath (a soft loafer inspired by glove-making techniques), Moorgate (a prestige Oxford with discreet elastic bands), the sleek bi-tonal Manchester derby and Foundry II (an evolution of the beloved trainer) were showcased in the familiar trope of a passerby looking through a store window, depicting the individual styles of the house’s community at large and John Lobb’s assurance of offering the most complete and versatile footwear wardrobe.
Clever way to show the various clientele the brand attracts while putting the sophistication and craftsmanship of the shoe front and center.
Art Direction | David McKendrick
Photographer | Nigel Shafran
Stylist | Tom Guinness
Casting Director | People File
Set Designer | Amy Stickland
Production | Holmes Production