The Iconic Event Is Reimagined with a New Generation of Women from Around the World
Victoria’s Secret has announced the return of its fashion show with a reimagined format and perspective. Presented as a feature length film, it will unite fashion, film, art, and culture featuring global creatives, top supermodels, musical talent, and more.
The film will take audiences on a journey through the behind-the-scenes craft and intimate stories of the VS20 – a group of 20 innovative global creatives who will conceive four fashion curations from the vibrant cities of Bogota, Lagos, London, and Tokyo. With the creative freedom to conceptualize, produce and stage a collection that is all their own, the dynamic artistic forces from the fashion, film, design, music, and visual fields will converge to showcase their work alongside iconic custom Victoria’s Secret designs.
“This film is the ultimate expression of the Victoria’s Secret brand transformation. It will be driven by fashion, glamour and entertainment with a nod to beloved iconography from the past but in a bold, redefined way. We are so honored to offer our platform and have it explored through the lens and artistry of global creatives who celebrate the individuality of women’s stories and perspectives.”
Raúl Martinez, EVP and Head Creative Director at Victoria’s Secret & Co.
The global creatives featured within the VS20 include:
BOGOTA: Melissa Valdes – Fashion Designer, Cristina Sánchez Salamanca – Filmmaker, Lorena Torres – Painter, Piscis – Dancer & Choreographer, Goyo – Musician
LAGOS: Bubu Ogisi – Fashion Designer, Korty – Filmmaker, Eloghosa Osunde – Artist, Ashley Okoli – Artist, Wavy The Creator – Multifaceted Creative
LONDON: Supriya Lele – Creative Director & Designer, Margot Bowman – Filmmaker, Ebun Sodipo – Artist & Writer, Michaela Stark – Lingerie Designer & Artist, Phoebe Collings – Artist
TOKYO: Jenny Fax – Fashion Designer, Umi Ishihara – Filmmaker, Kaito Itsuki – Painter, Aoi Yamada – Body Artist, Kom-I – Artist
Presented by Victoria’s Secret, executive produced by Sunshine, and produced by Pulse Films, the feature will be creative directed by PARTEL OLIVA, with film direction by Lola Raban-Oliva, Cristina Sanchez, Korty, Margot Bowman, Umi Ishihara, styling in partnership with Camilla Nickerson, cinematography by Ari Wegner, production design by Joseph Bennett, and post-production by the recent Academy Award-winning Parallax.
The reimagined show will be streamed internationally and culminate in a live fashion event this fall.
