The Attico Fall 2023 Ad Campaign Review

Review of The Attico “Infinite Variety” Fall 2024 Ad Campaign by Gilda Ambrosio and Giorgia Tordini with Photographer Vito Fernicola with models Steinberg

The Attico’s FW23 Campaign: A Captivating Ode to Milanese Elegance
As the countdown to their Milan runway debut, The Attico’s has released their Fall Winter 2023 campaign, where top model Steinberg takes center stage, embodying the spirit of an iconic Milanese figure, Luisa Casati. This collection draws inspiration from the fearless and free traits of Casati, encapsulating her eccentricity and allure in a modern context. Through the lens of renowned fashion photographer Vito Fernicola, The Attico’s campaign becomes a visual journey into the heart of Milan, a city that shaped both the brand’s designers and its muse.

A Timeless Archetype Reimagined
Luisa Casati, a Milanese marchesa of a bygone era, becomes an embodiment of the quintessential Attico woman in the FW23 campaign. The collection channels her fierce spirit, seamlessly blending it with contemporary fashion. The designers were captivated by Casati’s audacious abandon and uniqueness, seeing in her a kindred spirit to their own brand. In a reimagining of her essence, The Attico envisions Luisa Casati living in the present, celebrating her essence in the very city that birthed her and influenced the designers.

Capturing Elegance Through Lens and Style
Top model Steinberg perfectly captures the essence of the campaign’s muse under the skilled lens of Vito Fernicola. The result is a series of captivating images that pay homage to Milan’s rich cultural heritage while infusing a modern and alluring twist. Emmanuelle Alt, responsible for styling, deftly marries vintage influences with contemporary flair, bringing out the distinct personality of The Attico’s FW23 collection.

A Fusion of Elegance and Modernism
The FW23 collection represents a harmonious fusion of 1920s sophistication and bold modernism. The essence of femme fatale intertwines with the allure of a tomboy, a dichotomy that defines The Attico’s identity. This season, this tension is accentuated with a fresh boldness. Dresses drape in appliqué, metallic sheen, and intricate embroideries, revealing the body through strategic cuts and transparencies. The body’s movements are elevated through asymmetry, trailing trains, and artful openings. The collection showcases a range of textures and patterns: sequins sparkle, ostrich feathers sway atop bra tops, and animal prints inject a wild touch.

Celebrating Fluidity and Masculine Tailoring
Tailoring takes on a generously masculine form, exuding a comfortable yet chic slouchiness. This theme flows seamlessly into the bombers, relaxed jeans, and multi-pocket cargo pants. Knit pieces create a snug silhouette, transitioning into tufty textures. The color palette delves into the nocturnal, with a base of black accented by dashes of silver, royal blue, and oily yellow.

Accessories: A Counterpoint of Elements
Accessories become the harmonious counterpoints to the collection’s themes. Metallic and cut-out boots, intricately embroidered pumps, and sandals with coiling straps embrace the duality of elegance and edge. Each piece serves as a punctuation mark, accentuating the narrative woven into the garments.

In conclusion, The Attico’s FW23 campaign marries past and present, melding the spirit of an iconic Milanese figure with contemporary elegance. Steinberg’s embodiment of Luisa Casati, captured by Vito Fernicola’s lens, brings to life a collection that oscillates between vintage sophistication and modern vibrancy. This campaign serves as a tribute to Milan’s enduring influence and The Attico’s commitment to redefining timeless style for the modern era.