Review of Louis Vuitton Keepall 2023 Ad Campaign with Talent j-hope
Louis Vuitton’s new Keepall campaign featuring j-hope of BTS showcases the perfect blend of fashion and artistry. As a Louis Vuitton House Ambassador, j-hope effortlessly embodies the brand’s sophisticated style in a series of captivating stills. Dressed in monochrome, tailored ensembles, he carries the iconic Louis Vuitton Keepall, which becomes an extension of his dynamic presence.
Originally designed in the 1930s, the Keepall has stood the test of time as a versatile travel companion. It has been a canvas for artistic collaborations with renowned artists like Yayoi Kusama, Takashi Murakami, and Stephen Sprouse, making each edition sought-after and unique. The campaign captures the essence of the Keepall’s timeless appeal, emphasizing its ability to accompany individuals on both weekend getaways and grand adventures.
Through j-hope’s energetic and dance-inspired poses, the campaign pays homage to his background as a member of BTS, highlighting his strength in choreography. This collaboration between Louis Vuitton and j-hope seamlessly merges fashion, music, and art, creating a visual narrative that resonates with the brand’s dedication to innovation and cultural influence.
Louis Vuitton Creative Director | Nicolas Ghesquière
Talent | j-hope