Stuart Weitzman Fall 2023 Ad Campaign

Review of Stuart Weitzman Fall 2023 Ad Campaign by Stuart Weitzman Brand Creative Thomas Wolfe with Photographer Karim Sadli with model He Cong

Stuart Weitzman redefines an icon with its new Fall 2023 campaign. Titled “Invincibly Iconic,”
the campaign was captured by photographer Karim Sadli.

While the styling may focus on the brand’s iconic and bold over-the-knee boots – an energy that
carries across the setting of New York City – Sadli and model He Cong work together to create a
visual spirit that intimately indulges in solitude. What happens when an icon has a moment to
herself where no one is watching? Apparently, she’s just as stylish and put together. In stolen
moments at home, on her rooftop patio, or in the office, this Stuart Weitzman woman radiates
unfeigned power and sophistication.

He Cong is the quintessential SW woman: She’s confident. She’s ambitious. She’s invincible.
With this campaign, we are cementing our commitment to empowering our woman as we
celebrate her strength, confidence and, of course, her progress with every step she takes.”
– Giorgio Sarné, Stuart Weitzman CEO & Brand President

Stylist Joe McKenna also deserves commendation for expanding our imagination and
understanding of what high boots can be. While they’re certainly a statement, they don’t have to
be thought about in just one way, as the outfits and imagery expressively prove.
True to the brand’s spirit and identity, the campaign is another strong chapter in Stuart
Weitzman’s celebration of sophisticated and empowered women.