Leaf Greener and Liam Lam Unveil LiamLeaf, a Pioneering Creative Agency in China
In a move that marks a significant evolution in the landscape of fashion and lifestyle communication in China, industry veteran Leaf Greener, alongside communication executive Liam Lam, has launched LiamLeaf, a Shanghai-based creative agency. LiamLeaf is poised to bridge the gap between East and West, offering bespoke services to brands in fashion, art, design, and lifestyle sectors.
Ye Zi, known professionally as Leaf Greener, brings her extensive experience as a former senior fashion editor at Elle China and a renowned consultant to the venture. Together with Lam, whose background includes impactful work at BoH Project with both global and Chinese designer brands, LiamLeaf aims to provide a unique blend of strategic communication and brand consulting services. Their goal is not only to help international brands penetrate the Chinese market but also to amplify the voices of local talents on a global stage.
In an era where traditional PR strategies in China are becoming increasingly formulaic, Ye sees LiamLeaf as a much-needed infusion of tailored, cross-industry expertise. Emphasizing the importance of a crafted service, Ye highlights the vast, yet untapped opportunities in China, especially in the context of the post-pandemic experiential economy boom.
Ye’s bold approach and unique understanding of both international and local markets, honed over her two-decade-long career, place LiamLeaf in a strategic position. The agency is already in talks with several key clients for the coming year, offering a suite of services including brand strategy, communications, talent management, and experience curation.
Recognized as a top fashion influencer by WWD China in 2019, Ye’s influence in the global fashion scene is indisputable. Her collaborations with high-profile brands like Bottega Veneta, Chloé, and Loewe, and her role as a judge in major fashion competitions, speak to her deep industry insight.
LiamLeaf, under the guidance of Ye and Lam, is set to redefine the narrative of fashion and lifestyle communication, bridging the cultural divide and fostering a new era of global creative exchange.