Virginie Viard Will Explore the Effervescent Atmosphere of the French Mediterranean
Chanel has announced the location and date for the debut of its upcoming Cruise 2025 collection. The Parisian maison will present the runway show in Marseille, in the south of France, on Thursday May 2nd, 2024. A statement shared by the brand said that the collection will “celebrate the energy and cultural vitality that make it one of the most effervescent places on the Mediterranean coast.”
The Cruise collection was first launched by Gabrielle Chanel in the late 1910s, and has remained an integral part of the house’s creative world. Recent Cruise destinations under current creative director Virginie Viard have included Les Baux-de-Provence, Monte Carlo, and Los Angeles.
