Maison Margiela and Gentle Monster announce the newest chapter in their comprehensive eyewear collaboration. Featuring new temple-less designs, artisanal leather-wrapped frames, and the iconic four white stitches, the line – comprised of 17 designs – is reflected in a creative dialogue fueled by the experimental artisanal values shared by Gentle Monster and Maison Margiela. Photographed by Jordan Hemingway, the campaign contextualizes the eyewear within a hyper-realistic, dream-like setting founded in the time-transcendent transatlantic voyage that inspired the narrative of the Maison Margiela Co-Ed Spring-Summer 2024 Collection.
Exploring the concept of futurism through the values of craftsmanship, Gentle Monster and Maison Margiela study the evolving notions of how we dress and why: the memories, familiarities, instincts, and gestures that inform the way we present ourselves. The collection features ten sunglass and seven spectacle designs adapted from the overarching theme. These acetate frames come in signature colorways, including black, white, grey, cream, transparent, and tortoiseshell, as well as leather-framed editions in black, ivory, khaki, and blue nuances.
Conceived by Creative Director John Galliano, a futuristic yet organic form language takes shape in the voluminous, metallic, mask-like MM101 and MM102 molded to wrap around the contours of the eyes and nose. The temple-less MM101 and MM102 are exclusively presented in silver Glam Slam eyewear cases whereas other frames are presented in white Glam Slam eyewear cases.
Launching on March 7th, the second installment of the genderless line is accompanied by five activation spaces worldwide. This avant-garde pop-up, set in a futuristic space, vividly expresses the corresponding factors between the identities of Gentle Monster and Maison Margiela. The performance, featuring a robot and a human, skillfully blurs the boundary between the two beings through nuanced gestures, imbuing the show with a captivating sense of emotion.
