The Award Amount Has Also Been Increased and Will Include a New Focus on Sustainability
The International Woolmark Prize, one of the world’s foremost awards for rising fashion talent, has announced a new format and a revitalized focus on positioning sustainability as a key element in the future of fashion.
Several significant changes are coming to the program. The award extends to a two-year program, providing designers with more time focus on innovation – encouraging a test, trial, learn, and improve design philosophy. The judging criteria will have an enhanced focus on sustainability and innovation. The International Woolmark Prize winner will receive an increased prize fund of AU$300,000, providing them with the financial support needed to bring their ideas to life. Finally, for the first time, the Karl Lagerfeld Award for Innovation will be expanded to an industry award, which will be presented to any brand within the fashion industry that has pushed the boundaries of Merino wool innovation.
“The International Woolmark Prize is committed to supporting young talent. To do this effectively, designers need more financial support, better access to sustainable materials and time to innovate with the latest technology. Our revised program aligns more closely with the evolving needs of the industry.”
– John Roberts, Woolmark Managing Director
The newest edition of the award opened on April 16th, inviting designers from across the globe who meet the criteria to apply for prize until June 30th, after which an Advisory Council of industry experts will work side-by-side with Woolmark to select finalists that prioritize and champion inclusivity, innovation, and fresh perspectives.
The Advisory Council is made up of a diverse group of esteemed global industry figures, including but not limited to: Gabriela Hearst, Gabriella Karefa-Johnson, Tim Blanks, and more.
Launched in 1953, the International Woolmark Prize program aims to empower emerging designers through education, financial investment, and industry support to harness the potential of wool within their collections. Recent years’ winners include Lagos Space Programme, Saul Nash, and Matty Bovan.
