The New Outerwear Launch Extends the Brand’s Spring 2024 Campaign
Stone Island announces the launch of its latest outerwear release with a continuation of its Spring 2024 campaign. Starring actor Jason Statham and Stone island collector and influencer Arco Maher, the campaign highlights the brand’s new Panama Tinto Terra.
The fabric for the garments is woven with in 50% recycled cotton yarn from its own production chain, 50% Lyocell derived from cellulose, which are sourced from from an elaborate recovery and regeneration process . The finished garments are then dyed with natural mineral pigments for a treated appearance, with the addition of a PFC free anti-drop agent.
The launch follows the format of the brand’s most recent campaign, which paired lookbook imagery alongside a Q&A interview with the stars.
