The Collaboration Debuts Eyewear Collection in Global Cities, Following an Engaging Campaign
Gentle Monster is set to engage global audiences with the debut of pop-up shops in 13 cities worldwide, showcasing their latest collaboration with Jennie, titled “Jentle Salon.” This third project between the two marks a creative exploration of eyewear, featuring customizable frames designed to enhance personal style through innovative charm designs.
The pop-up shops serve as a key facet of the Jentle Salon launch, following a recently highlighted campaign that brought Jennie’s artistic flair into focus. These temporary retail spaces are designed to immerse visitors in the unique aesthetic of the collaboration, offering an opportunity to experience and purchase from the collection firsthand. Each shop will feature eight different frame silhouettes and a range of 11 charms that reflect Jennie’s favorite motifs, such as capybaras and clouds.
Gentle Monster and Jennie have infused the collection with elements that allow for personalization and versatility. For instance, some frames include temples designed for detachable charms, while others can slide into hair, mimicking the style of a barrette. This approach not only diversifies the expression of style but also ties in with the collection’s broader theme of blending eyewear with fashion accessories.
The campaign accompanying Jentle Salon, directed by Yuann and photographed by Petra Collins, portrayed a fantastical theme that resonates with the collection’s innovative designs. It featured dreamy, analog-style visuals that transported viewers to a whimsical dreamscape, aligning with the collection’s narrative of exploring a fantasy world.
Highlighting the pop-up shops, Gentle Monster has created an iconic experience featuring a giant unicorn object adorned with hairpins, symbolizing the magical elements of the Jentle Salon collection. This installation not only draws attention but also serves as a vivid representation of the collaboration’s creative depth.
The pop-ups, which kick off with a global launch, aim to bring the collection directly to consumers, offering them a tactile experience of the unique eyewear and accessories. This direct engagement strategy underscores Gentle Monster’s commitment to making high-concept design accessible to a broader audience, enabling them to connect more deeply with the brand’s and Jennie’s creative vision.
As the pop-ups open their doors, visitors will have the opportunity to delve into the world of Jentle Salon, experiencing firsthand the craftsmanship and artistic expression that define the collaboration. With these immersive retail experiences, Gentle Monster and Jennie continue to push the boundaries of eyewear design, inviting fans and fashion enthusiasts to explore their individual styles in new and exciting ways.
