Fendi Launches High-End Fragrance Collection Ahead of Centenary Celebrations
Roman fashion house Fendi is preparing for its centenary next year by releasing a high-end fragrance collection. Created to honor the history and key members of the Fendi family, the range includes scents for figures ranging from the company’s founder to its youngest generation. Names such as Kim Jones and Silvia Venturini Fendi have been prominent in this initiative.
This inaugural fragrance project for over a decade was developed in-house, with the backing of the LVMH Moët Hennessy Louis Vuitton fragrance division. Launching next month, it will be available in Fendi stores and online.
The scents, priced at 300 euros each, represent a shift from previous Fendi fragrance attempts. The olfactory project was a collective effort which incorporated Fendi’s artistic director of couture and womenswear, Kim Jones, artistic director of accessories and menswear, Silvia Venturini Fendi, and artistic director of jewelry, Delfina Delettrez Fendi. Those working on the project also included master perfumers Quentin Bisch, Fanny Bal, and Anne Flipo.
Each fragrance draws inspiration from a Fendi personality. The “Casa Grande” scent, for example, is a tribute to the house matriarch Adele Casagrande Fendi, while the “Dolce Bacio” expresses the essence of her daughter, Anna Fendi. Inspired by her estate in the Roman countryside, Silvia Venturini Fendi’s perfume is embodied by the fresh scent “Perché No”.
The scent “Prima Terra” is a tribute to Kim Jones’s childhood memories of Southern and Eastern Africa. Similarly, the fourth generation of Fendi, represented by Delfina Delettrez Fendi and her sister Leonetta Luciano Fendi, is embodied by the “Sempre Mio” and “Ciao Amore” scents, inspired by their favored locations – the Ourika valley near Marrakech and the Italian island of Ponza, respectively.
The perfume “La Baguette” comprises a reference to Delettrez Fendi’s young twins Tazio and Dardo as well as the birth of Fendi’s signature accessory, the Baguette bag. “I was pregnant when I designed the Baguette bag: it’s a timeless piece that will always be associated with the idea of a new generation,” Venturini Fendi remarked.
The fragrance collection’s packaging pays homage to Fendi’s Roman roots. The refillable glass flacon features a subtle arch design, reminiscent of local architecture and is finished with a black cap embellished with a brass ring and the FF logo in relief.
The collection will first be launched on June 4 at Fendi’s Cannes store, followed by its Paris boutique on June 10, and then rolled out globally, as well as online, on June 20. A China launch will commence in September. Along with a 100-ml format, there will be a box set featuring all seven scents in 10-ml sizes, priced at 300 euros. To further celebrate its release, a Fendi Miniature Holder leather charm for carrying individual fragrance bottles has also been created.
The charm, priced at 290 euros, echoes the playful sprit of the Fendi x Chupa Chups lollipop holder bags, known for their detailed craftsmanship and high-quality Selleria leather. The charm is an example of how Fendi combines excellent technique with light-hearted design, according to Brunschwig.