Nordstrom 'For Everything NY' Summer 2024 Ad Campaign

Review of Nordstrom ‘For Everything NY’ Summer 2024 Ad Campaign by Agency Mojo Supermarket with Photographer Daniel Arnold

Nordstrom takes New York: the retailer’s latest campaign marks a strong new push to establish its 57th and Broadway flagship as a go-to destination “For Everything NY.”

Developed by agency Mojo Supermarket and shot by photographer Daniel Arnold, the campaign follows real New Yorkers, effortlessly stylish in new-season looks, as they stop off at some of Manhattan’s most iconic haunts. These locations include the historic Apollo Theater in Harlem, Upper West Side restaurant Barney Greengrass, and the West Village’s Café Dante and Casa Magazines.

We hope this campaign serves as a gentle reminder to New Yorkers that we are here to help them for all their moments – from special occasions to their everyday needs. As part of the campaign, we are highlighting a few of our favorite local institutions as we get to know the community where our customers and employees live, work, and spend their time. We look forward to sharing their stories through exciting in-store activations in the coming year.”
– Deniz Anders, Chief Marketing Officer at Nordstrom

Furthering the connection with these New York institutions, special in-store activations created in collaboration with the four business are set to roll out at the flagship over the rest of the year, while the campaign itself will first break across the city on on bus shelters, newsstands, ride share toppers, and subway stations.

It’s a clever approach for Nordstrom to position itself alongside these iconic NYC landmarks. It also emphasizes the store as a place not just to head for a shopping spree, but as a solution to New York needs, whether its a last-minute lipstick before a date, a quick snack at the café, or personalized style consultations.

The launch also marks one of the first major examples of a retailer trying its hand at the city takeover campaign approach, which has recently been exemplified by the likes Burberry and Gucci, who took over London ahead of their Fall 2024 and Cruise 2025 runway shows, respectively. But while these luxury takeovers do more to drive awareness and establish those brands as a cultural force, as a more accessible and diverse resource for fashion shopping and beyond, Nordstrom’s will likely lead more directly to increased sales.