Fendi Fall 2024 Men's Ad Campaign

Review of Fendi Fall 2024 Men’s Ad Campaign by Creative & Film Director Nico Vascellari and Photographer Bruno Staub with models Nicholas Galitzine and Zhang Ruoyun

Fendi explores dimensions of modern masculinity and its relationship with sartorial setting in its Fall 2024 Men’s campaign. The slick image set features creative and film direction by Nico Vascellari and photography by Bruno Staub.

Silvia Venturini Fendi’s Fall 2024 collection reworked the classic dichotomy of town and country, fusing utilitarian detailing and a spirit of bucolic tradition with a polished feel of the urbane.

The campaign puts the focus squarely on this considered sartorial balance, while further pushing the sense of tradition blending into the future through the slick and minimal set design of glass walls. Embodied by actors and longstanding house ambassadors Nicholas Galitzine and Zhang Ruoyun, the looks come to life as those of a confident, dynamic, and artful modern man capable of moving through all realms of life with poise.

Fendi’s consistent and cohesive campaign practice – especially when it comes to menswear – is all about beautiful clothing and the characters who wear it, and this campaign is another focused chapter in that ongoing practice.