New Collection Includes SKIMS Mens, SKIMS Swim, and Adaptive Lines
SKIMS has announced the continuation of its collaboration with Team USA for the Olympic and Paralympic Games Paris 2024. Following the success of its previous collections for the Tokyo 2020 and Beijing 2022 Games, this new collection will, for the first time, include offerings for SKIMS Mens, SKIMS Swim, and Adaptive.
The campaign features decorated Olympians and Paralympians such as Sunisa Lee, Fred Kerley, Gabby Thomas, Jessica Long, Caeleb Dressel, and Nick Mayhugh. Photographed by Greg Swales, the vintage-inspired campaign showcases athletes posing with the American flag on a Team USA red set, embodying pride, nostalgia, strength, and honor.
I’m so honored for SKIMS to continue supporting Team USA and the inspiring athletes participating in the upcoming Olympic and Paralympic Games 2024. Our shared mission of empowering everybody really shines through in the collaboration this year with the addition of our men’s styles to reinventing our adaptive intimates. The athletes in our campaign look incredible in the collection, and I can’t wait to cheer them on this summer in SKIMS!”
Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS
Sunisa Lee, an Olympic gymnast, expressed her excitement: “As a long-time SKIMS fan, partnering with them for this campaign has been a dream come true. I’m so lucky that I get to experiment with my style while competing, but when I’m not in the gym I still want to look and feel great. I love that SKIMS delivers on comfort, flexibility, and style.”
Fred Kerley, an Olympic track and field athlete, added, “I had the best time shooting the SKIMS for Team USA campaign, and I’m humbled to be featured alongside such a talented selection of legendary athletes. The men’s underwear and loungewear are beyond comfortable, and I love the relaxed fit. I’ll be wearing SKIMS non-stop while traveling, after practice, during recovery days, and more.”
Gabby Thomas, another Olympic track and field athlete, said, “SKIMS is a dream partner for me and to represent the brand alongside Team USA is such an honor. I wear a lot of loungewear when I’m not competing or training but also love experimenting with fashion, so I never want to compromise on style, and SKIMS is the perfect balance of style and comfort!”
Jessica Long, a five-time Paralympian in para swimming, commented, “I’m so excited to be part of the SKIMS and Team USA campaign. I’m a huge fan of the brand and their purpose of providing solutions for everybody. The extensive Paralympic offering, especially the Fits Everybody Adaptive category, highlights how SKIMS delivers on this mission. I’m proud to represent the brand and my community!”
Caeleb Dressel, a two-time Olympic swimmer, shared his thoughts: “Being included in a SKIMS for Team USA campaign with my fellow athletes is such an honor. With the amount of training that we do leading up to and during the Games, we really value the time we have to rest and recuperate and what better way to do that than in SKIMS loungewear and sleepwear.”
Nick Mayhugh, a Paralympian in para track and field, said, “I’m really proud to be part of the SKIMS for Team USA campaign as it reflects my community both in athletics and in my personal life. SKIMS is already so well-known for its product innovation and the Adaptive range is a huge step in spotlighting how they are leaders within this space.”
The limited-edition collection, including underwear, sleepwear, swimwear, and loungewear, is designed with comfort in mind, utilizing ultra-soft, premium fabrics. Each piece features Team USA marks, the iconic Olympic Rings, and the Paralympic Agitos. The collaboration is intended for athletes to wear off-duty at the Games and for fans to support Team USA from home.
The SKIMS for Team USA collection will be available for purchase exclusively on SKIMS.com starting June 26, 2024, at 9 a.m. PT / 12 p.m. ET.