The New Streetwear Brand Is Led by Peter Kim and Bruce Lee’s Family
D-R-G-N celebrates the enduring legacy of Bruce Lee with its Spring 2025 collection.
Launched by Hudson Jeans founder Peter Kim in partnership with Bruce Lee Family Companies, D-R-G-N is a new streetwear brand that draws on the world of the legendary martial artist and actor and infuses it into the accessible, next-generation language of streetwear.
Building off the Origin story of the brand’s debut collection, this season’s colorful assortment is made up of core silhouettes, oversized fits, and a number of additions, each constructed from hand-picked fabrics and yarns, with graphic treatments that express the philosophy and ideas of Bruce Lee for finding your true self.
Alongside the core collection, D-R-G-N previewed a limited edition T-shirt featuring artwork by Powell Peralta Skateboard and artist Steve Saiz. The artwork combines the partners’ codes, reworking the signature skull and sword design into a skull and nunchakus nodding to Lee’s weapon of choice in several of his movies, including Enter the Dragon, Fist of Fury, and Way of the Dragon.
