The Longstanding Pharrell Williams Collaborator Makes His Relationship with the House Official
Continuing to mine Pharrell Williams’ connections at the intersection of fashion, hip hop, and pop culture, Louis Vuitton has announced Pusha T as its latest brand ambassador.
The “Nosetalgia” rapper has a long-standing connection with Williams, dating back to the late 1990s when Pusha T debuted with Clipse under the guidance of The Neptunes producer. Both hail from Virginia Beach, Va., and have frequently collaborated, with Williams producing several tracks on Pusha T’s most recent album, “It’s Almost Dry.”
Since taking on the role of creative director of menswear at Louis Vuitton last year, Williams has brought his famous friends to the iconic French fashion house. His debut show saw Beyoncé and Rihanna in attendance, concluding with a performance by Jay-Z. Rihanna starred in his first ad campaign, and Tyler, the Creator was invited to design a capsule collection.
Pusha T has already walked in two of Williams’ runway shows, and was a front-row guest at the Spring 2025 show at UNESCO headquarters last month.
Emphasizing this collaborative spirit, the brand shared in a statment, “Their shared history promises dynamic future avenues of expression and further affirms the maison’s ambassadorial circle to be those forging today’s contemporary landscape across industries and fields.”
The statement went on to commend Pusha T for “his razor-sharp lyrical storytelling” and his significant influence on the music industry. The rapper has collaborated with artists like Ye, Jay-Z, Kendrick Lamar, Tyga, and Future.
“His ambassadorial nomination at Louis Vuitton is a testament to his commitment to artistry and a strong personal style, both echoing the maison’s own dedication to unique expression across fashion and culture,” Louis Vuitton added.
“Pusha T’s role as house ambassador underscores Louis Vuitton’s vision of bringing together diverse cultural influences to build powerful storytelling within its storied menswear universe. The maison looks forward to this exciting collaborative journey ahead,” the statement concluded.
Pusha T has previously worked with brands such as Adidas, BAPE, and Marcelo Burlon. Last year, he attended the Met Gala as a guest of Thom Browne.
At Louis Vuitton, he joins a lineup that includes K-pop stars like J-Hope from BTS, Felix of Stray Kids, and Got7’s BamBam and Jackson Wang, along with athletes Victor Wembanyama and Carlos Alcaraz, among others.