The Former Delvaux Executive Takes the Lead at the Designer Brad as It Eyes Global Expansion
New York-based designer Adam Lippes has appointed Marco Probst as the new chief executive officer for his expanding brand. Probst officially joined the brand on August 1, and brings with him a wealth of experience from his former roles at Delvaux, Chloé, and Hugo Boss.
Discussing his new role, Probst said,
I am thrilled to join Adam and his very talented team. The brand he’s created embodies the epitome of modern luxury — the utmost quality in the product with a focus on timelessness, innovation and craftsmanship.”
Probst’s knowledge and time spent at Delvaux is anticipated to assist Lippes in increasing his international influence. Under Probst’s tenure as CEO of Delvaux, he broadened the brand’s reach in Asian and global markets, supervised the opening of flagship stores in London, Milan, and New York, and brought Delvaux into the digital age through the enhancement of e-commerce and social media avenues. Delvaux was bought by the Swiss luxury group Richemont in 2021.
“From the moment I read Marco’s resume, I was greatly impressed by his long experience in high luxury. But upon meeting him, I was wowed,” stated Lippes, who launched his brand in 2013. He expressed his excitement to work closely with Probst to expand their ready-to-wear and accessories collections, while still upholding the brand’s core values of craftsmanship, storytelling, and customer service.
Lippes worked as the creative director for Oscar de la Renta from 1996 to 2003, which significantly shaped his skills. He then founded the loungewear brand Adam Plus Eve, which later transformed into a contemporary label and was purchased by Kellwood. After Kellwood discontinued the brand in 2012, Lippes bought back his name and relaunched his brand, which focuses on timeless sportswear and formalwear showcasing exquisite florals and fabrications, all made in New York. Lippes is financially supported by the Sarofim family from Houston and their investment portfolio.
Earlier this year, Lippes addressed his intentions to enter the “gold dust” phase of his brand’s development. Plans include increasing the brand’s retail presence with a new flagship store in Houston’s River Oaks District, a planned store in Palm Beach, and a by-appointment salon on Fifth Avenue – which will be the brand’s second location in Manhattan, the first being at Brookfield Place. His designs are available in over 100 retailers, including Neiman Marcus and Nordstrom. The brand, currently employing 40 people, has recently engaged a PR firm and begun collaboration with an art director to refine the brand’s storytelling and generate a new visual identity. Lippes also revealed collaborations with British home retailer Oka and hinted at potential accessories, eyewear, and beauty product releases.
Appointing Marco Probst as the brand’s CEO signifies another step forward in its expansion strategy.
Enthusing about Probst, Lippes said, “Marco’s passion, understanding and deep belief in the importance of luxury in the pure sense of the world is something we share to a T.”