Ferrari Fall 2024 Ad Campaign

Review of Ferrari Fall 2024 Ad Campaign by Photographer Willy Vanderperre with models Natasha Poly, Nyaduola Gabriel, and Rokas Kavaliauskas

Ferrari continues to drive its slick and futuristic vision of high-octane luxury in its Fall 2024 campaign, captured by photographer Willy Vanderperre.

For his Fall 2024 collection, creative director Rocco Iannone distilled his design vision for Ferrari down to a core essence, delivering sleek, monochromatic looks that emphasized sculptural structure, precision, the way light plays off material, and enduring craft.

Vanderperre’s photographs extend this spirit through a high-contrast, futuristic perspective that makes dramatically impactful use of light and shadow. The color scheme of black, white, and red recalls a highway at night, with streaks of light and glossy finishes creating a propulsive forward energy.

Iannone continues to impress us with how much mileage he is able to get out of the Ferrari design identity; what could have felt like a gimmicky offshoot continues to be a fully realized, relevant, and growing design perspective of its own. This practice extends to the brand’s campaigns as well, which take a simple yet always visually striking approach to emphasize the design story inherent in the garments themselves. The campaign is also another strong example of the way Ferrari is great about releasing small sets of visually cohesive imagery to its Instagram at a high-speed cadence, smartly leveraging art assets to drive engagement while always centering its distinctive design vision.