Marketing Veteran to Oversee Key Customer and Brand Engagement at Growing Luxury Retailer
Mytheresa has tapped Amber Pepper as its new Chief Customer Experience Officer, effective October 1. Pepper, a seasoned marketing executive with previous roles at Tapestry Inc. and Harrods, will join the senior leadership team and report directly to Michael Kliger, Mytheresa’s Chief Executive Officer.
In her new role, Pepper will be responsible for overseeing partner marketing, brand management, communication, customer experience, and top customer engagement. This position is crucial for Mytheresa, which has focused on creating exclusive experiences for its high-spending clientele, including international trips and unique “money-can’t-buy” events.
Kliger emphasized the significance of Pepper’s appointment, stating, “Her expertise and experience will be instrumental in furthering Mytheresa’s leadership position, creating a community for luxury enthusiasts around the globe. I am very excited to work closely with Amber on our journey for the coming years.”
Pepper expressed her enthusiasm about joining the company, noting that she looks forward to “offering both brand partners and customers a truly unique experience.”
With a law degree from University College London and 25 years of experience in the luxury sector across digital and physical retail, Pepper brings a wealth of knowledge to her new role. Before Mytheresa, she served as vice president of marketing, communications, and e-commerce at Tapestry. She also held the position of chief marketing officer at Farfetch and served as head of marketing and communications at Harrods. Earlier in her career, she was managing director of the London agency Brower Lewis PRCo.
Pepper’s appointment comes at a pivotal time for Mytheresa, a luxury e-commerce platform that continues to grow despite a broader slowdown in the luxury market and evolving digital landscape. The company’s competitors have faced significant challenges, with Farfetch nearly collapsing before its acquisition by Coupang, and Matches being placed into administration after its acquisition by Frasers Group. Richemont, meanwhile, has been seeking to offload Yoox Net-a-Porter.
In its fiscal third quarter ending March 31, Mytheresa reported a 17.6 percent increase in net sales, reaching 233 million euros, up from 198.9 million euros in the same period last year. The company’s gross merchandise value also rose to 252.2 million euros, compared to 219.8 million euros in the previous year. Adjusted net income increased to 4.1 million euros, while the company narrowed its net loss to 3 million euros from 5.1 million euros in the year-ago quarter.