Review of Burberry “It’s Always Burberry Weather” Fall 2024 Ad Campaign by Creative Director Daniel Lee with Photographer Alasdair McLellan
Burberry’s “It’s Always Burberry Weather” campaign is a thoughtful tribute to the house’s iconic outerwear, blending heritage with modern relevance. Under Daniel Lee, one of Burberry’s marketing strengths has been volume and consistency, and this campaign exemplifies that. Each image offers a new perspective while maintaining strong, cohesive coloration. The cast—spanning film, music, fashion, and sport—brings fresh energy to familiar Burberry silhouettes, highlighting the brand’s versatility and enduring appeal.
Shot across various British landscapes, the campaign beautifully captures Burberry’s essence: protection, adventure, and timeless style. The reimagined trench, quilt, Harrington, and more are not merely functional; they are emblematic of the brand’s long-standing relationship with the unpredictable British weather. The inclusion of the revived “Shelter” illustration further ties Burberry’s past to its present, underscoring the brand’s focus on durability and elegance.
Ultimately, the strength of Burberry’s outerwear is reflected not only in the volume of its campaigns but in the unique story each image tells. It’s about who is wearing the coat, what they’re doing, and where they are—all leading back to one simple truth: the ‘why’ is Burberry.
Burberry Creative Director | Daniel Lee
Photographer | Alasdair McLellan
Videographer | rubberband
Models | Barry Keoghan, Cara Delevingne, Cole Palmer, Eberechi Eze, Little Simz, Olivia Colman, Zhang Jingyi.