Exclusive event features film discussions and a showcase of the brand’s recent growth
Key Takeaways:
- Jewelry designer Jessica McCormack celebrated Frieze week in London by hosting a dinner at her Mayfair showroom, featuring actress Zoë Kravitz as the new brand ambassador.
- The dinner was attended by notable figures such as Naomi Ackie, Sabrina Dhowre Elba, Vick Hope, and Abbey Lee.
- Kravitz praised McCormack’s jewelry for blending vintage and modern aesthetics while also discussing her latest film projects.
- McCormack revealed a new billboard campaign featuring Kravitz, highlighting the brand’s continued growth, including sales of £30 million.
In celebration of Frieze week in London, jewelry designer Jessica McCormack hosted an intimate dinner at her Mayfair showroom, with actress and new brand ambassador Zoë Kravitz in attendance. The exclusive event saw notable guests such as Naomi Ackie, Sabrina Dhowre Elba, Vick Hope, Catriona Balfe, and Abbey Lee gathered to enjoy a meal of burrata, zucchini risotto, and tiramisu, with occasional breaks in the garden.
The candlelit dinner table was adorned with wooden boxes filled with cigarettes and colorful matchbooks, evoking a sense of old Hollywood glamour. The menu featured illustrations by McCormack, portraying a Wife of Bath-style character and various animals, adding an artistic touch to the evening.
Kravitz expressed her admiration for McCormack’s jewelry, noting its vintage feel combined with a modern and timeless aesthetic. She highlighted her appreciation for the brand’s community atmosphere, remarking on how it is led by a woman with a refined sense of restraint in design.
In addition to discussing her collaboration with McCormack, Kravitz shared details of her recent film projects, including her role in “Caught Stealing” directed by Darren Aronofsky and her upcoming ventures in writing, directing, and starring in “The Alpha Gang.” Kravitz reflected on how acting, writing, and directing are interconnected aspects of her creative process.
The evening also marked an important milestone for McCormack’s brand, as she unveiled a new billboard campaign featuring Kravitz, located near the brand’s second store and showroom in Sloane Square. The dinner came at a time of rapid growth for the brand, with reported sales of £30 million.
