The Down Program Expands the Brand’s Signature Aesthetic to New Outerwear Pieces
For Pre-Spring 2025, Amiri is expanding its ready-to-wear offerings with the launch of its inaugural Down Program. The collection features the brand’s distinctive design elements, including the Bones appliqué and the MA Quad Monogram, integrated into outerwear pieces for both men and women.
In menswear, the MA Quad Monogram appears in a micro jacquard print on gilets and jackets, available in deep red and black. The Bones appliqué is showcased on jacket sleeves with a cursive ‘AMIRI’ logo across the chest, a style also adapted into a cropped silhouette for womenswear. The collection also includes the MA Quad Monogram in a macro print, presented in black and a midnight blue exclusive to retail, as well as a cropped silhouette for women in chocolate and pale pink.
In celebration of the launch, a new campaign set against a stylized winter scene in Los Angeles complements the Down Program’s debut. Amiri reimagines its signature motifs within this cinematic landscape, transforming the iconic Hollywood sign into a snow-covered backdrop that pays homage to the city’s creative spirit.
The Down Outerwear Program will be available at Amiri stores across the United States, with additional distribution in select markets in the United Kingdom, Europe, the Middle East, and Asia.
