The Luxury Resale Pioneer Releases 250 Iconic Pieces Priced at $15
Key Takeaways
• 15th Anniversary Drop: Vestiaire Collective celebrates its anniversary with a curated drop of 250 luxury items priced at $15 or less, featuring high-end brands like Fendi, Dior, and Louis Vuitton.
• Platform Impact: Vestiaire has sold over 12 million items, reducing 300,000 tons of carbon emissions and saving 2.9 billion gallons of water by promoting circular fashion.
• Global Expansion & Growth: The U.S. is now the platform’s largest market, with sales rising 57% year-over-year since 2019.
• Strategic Partnerships: Big-name brands like Gucci, Burberry, and Chloé have partnered with Vestiaire, alongside high-profile users such as Kim Kardashian and Jessica Chastain.
• Policy Advocacy: Vestiaire is expanding its advocacy efforts, including a push to reduce VAT on resale commissions and publishing an open letter on fast fashion later this year.
Vestiaire Collective, a pioneer in luxury resale, is celebrating its 15th anniversary by offering 250 handpicked luxury items at the symbolic price of $15 (or regional equivalents). Featured pieces include coveted items such as a Fendi Baguette bag, a Louis Vuitton Neverfull tote, and a Dior Saddle belt pouch, alongside offerings from Chloé, Gucci, and Burberry. The drop, which goes live at noon CET, will have dedicated selections for the Asian, European, and U.S. markets.
Founded in 2009, Vestiaire Collective has established itself as a key player in the circular fashion movement. The platform’s commitment to sustainable practices is evident in its growth trajectory, reporting a 25% revenue increase to €157 million in 2023. The company’s research shows that 80% of secondhand purchases on the platform replace firsthand purchases, resulting in reduced environmental impact through carbon savings and decreased raw material consumption.
The U.S. has emerged as the largest market for Vestiaire, accounting for more than 20% of its activity, with sales up 57% year-over-year since 2019. The company also saw a 30% spike in searches and new memberships following a storyline on the Netflix series Emily in Paris.
Vestiaire’s advocacy work has expanded significantly. The platform plans to release the third round of its “fast fashion ban” initiative, targeting brands like Zara, H&M, and Shein. It has also signed a petition with the American Circular Textiles group addressing resale taxation and aims to publish an open letter on fast fashion by year-end.
The resale platform’s playful spirit shines through this anniversary campaign, balancing activism and engagement. As co-founder Fanny Moizant noted, the campaign reinforces Vestiaire’s dual mission: promoting sustainable consumption while keeping fashion fun and accessible.
Looking ahead, Vestiaire will further its work with The Or Foundation to address secondhand clothing waste in Ghana, where the import of used garments has created severe environmental challenges. With these initiatives, the company continues its push to reshape the fashion industry from within, while maintaining its activist edge.