An Immersive Journey into Storytelling: Miu Miu’s ‘Tales & Tellers’ Debuts in Paris
Key Takeaways
• Miu Miu aligns with Art Basel Paris: Partnering as the Public Program Official Partner, the brand blends fashion with art in a significant cultural collaboration.
• “Tales & Tellers” project debut: Curated by artist Goshka Macuga and Elvira Dyangani Ose, the project will run from October 16-20 at the Palais d’Iéna, home of Miu Miu’s runway shows.
• Multi-dimensional storytelling: The project reimagines Miu Miu’s film archives through live performances, video installations, and conversations, focusing on diverse narratives of femininity.
• Artistic intervention at Paris Fashion Week: Macuga will also create a special installation to accompany the Spring/Summer 2025 show on October 1.
• Public participation and access: The project will include open screenings, discussions, and curated tours, with registration beginning October 3 on miumiu.com.
Everything You Need to Know About Miu Miu’s ‘Tales & Tellers’ at Art Basel Paris
Miu Miu is making a dynamic statement at Art Basel Paris 2024 by launching a multidisciplinary project titled “Tales & Tellers”, curated by artist Goshka Macuga in collaboration with Elvira Dyangani Ose, Director of the Museu d’Art Contemporani de Barcelona. As the Public Program Official Partner, Miu Miu blends fashion, storytelling, and art to explore narratives of femininity and the art of retelling stories.
Set at the Palais d’Iéna, the project will run from October 16 to 20, featuring live performances, video installations, and panel discussions that reflect on the meaning behind Miu Miu’s creative projects. Notably, Macuga will also present an artistic intervention during Miu Miu’s Spring/Summer 2025 runway show on October 1, reinforcing the brand’s tradition of connecting fashion with contemporary culture.
“Tales & Tellers” centers on the concept of storytelling, bringing Miu Miu’s film commissions and past artistic collaborations to life through live reenactments and video installations. Characters from these films—actors, heroes, and anti-heroes—serve as custodians of the narratives, performing fragments of stories to engage visitors in a layered dialogue between the real and imagined.
In the hypostyle hall of the Palais d’Iéna, Macuga and Dyangani Ose have transformed the space into a stage for these narratives. Simultaneously, the building’s parliament will host conversations with artists and filmmakers involved in Miu Miu’s projects, providing insights into
