Luxury brand receives Sir Richard Francis Sutton Medal for its long-standing contribution to the sailing competition
Key Takeaways:
- Louis Vuitton has been inducted into the America’s Cup Hall of Fame, receiving the Sir Richard Francis Sutton Medal.
- The luxury brand has a long history of association with the America’s Cup, having presented the Louis Vuitton Cup since 1983.
- Pietro Beccari, chairman and CEO of Louis Vuitton, expressed pride in the partnership and highlighted shared values of ambition and innovation.
- The America’s Cup, considered the “Formula 1 of the sea,” is the oldest international sports trophy, dating back to 1851.
- The current competition sees Ineos Britannia and Emirates Team New Zealand battling for the Auld Mug in Barcelona.
Louis Vuitton has officially been inducted into the America’s Cup Hall of Fame, marking a significant milestone in the luxury brand’s long-standing relationship with the historic sailing competition. The prestigious Sir Richard Francis Sutton Medal, named after the sailor who competed in the 1885 America’s Cup, was awarded to Louis Vuitton during an event in Barcelona. This medal comes with the honor of being added to the Hall of Fame, an institution that celebrates sportsmanship and achievement in sailing.
Pietro Beccari, chairman and CEO of Louis Vuitton, accepted the award virtually, expressing the brand’s pride in being part of the America’s Cup legacy. “We are proud to have accompanied the history of this legendary trophy, sharing the same values as the America’s Cup: the ambition to surpass oneself and the continuous quest for innovation,” Beccari stated. He also extended his gratitude to Grant Dalton, CEO of the America’s Cup, for his trust and partnership over the years.
Louis Vuitton has been involved in the America’s Cup since 1983 through the creation of the Louis Vuitton Cup, a qualifying series for the main event. The brand’s involvement has added prestige and visibility to the competition, reinforcing the Cup’s status as the “Formula 1 of the sea.”
The America’s Cup itself dates back to 1851 and is considered the oldest international sports trophy in existence. Currently, Ineos Britannia and Emirates Team New Zealand are vying for the Auld Mug, the grand prize, in Barcelona as the race continues toward its final stages.
