Review of Hanifa Fall 2024 Ad Campaign by Creative Director Anifa Mvuemba
Hanifa embarks on a lush exploration of color and texture with the launch campaign for its Fall 2024 collection.
The collection proudly bears the title “It Girl,” a fitting summation of the way it evolves Hanifa’s core vision of attention-grabbing elegance through new textural and structural experiments. The imagery channels this energy both in the studio and while taking the studio to the street, finding striking color contrasts to set off the rich palette of pomegranate, saffron, and ivy.
Balancing the focus of a lookbook with subtle brand storytelling moments, the campaign is a strong statement of Hanifa’s expressive opulence and its textural evolution for the coming season.
Hanifa Creative Director | Anifa Mvuemba