The Activation Partners with Milanese Bars, Spotlighting Community and Cultural Connection
This holiday season, MSGM is spotlighting Milan’s vibrant bar culture with I Bar di Quartiere, a project that pays homage to the city’s neighborhood bars. These establishments, central to urban life, represent places where regular patrons gather for conversations and enjoy simple rituals, such as sharing a glass of wine during aperitivo. Rooted in tradition, these bars evolve while preserving their authentic charm.
For Christmas 2024, MSGM and I Bar di Quartiere are set to honor the city of Milan and a new wave of entrepreneurs redefining these spaces. Reflecting on Milanese heritage, the initiative highlights the transformation of neighborhood bars into dynamic hubs of metropolitan culture.
The project focuses on four standout venues that embody this evolution. Palinurobar, located in Città Studi, combines music and elegance in a setting that reflects the timeless charm of Milan. Section80bar in Isola transforms a traditional bar into a cultural hub where creativity and connection thrive. Ultramarino, situated in Porta Venezia, offers a Mediterranean-inspired experience, with flavors that evoke secrets of the sea. Finally, Minerale in Ticinese reimagines the concept of a classic wine cellar, encapsulating the magnetic energy of contemporary urban life.
