Proenza Schouler Opens Flagship Store on Mercer Street

Proenza Schouler Opens Flagship Store on Mercer Street

Proenza Schouler will open its new flagship store at 153 Mercer Street in New York City this February. The space reimagines traditional retail by incorporating elements inspired by the fine art world, creating an immersive, gallery-like environment. Until then, the brand’s current location at 121 Greene Street will remain operational through January.

Designed by Kate McCollough, the Mercer Street store emphasizes exploration and discovery. “We wanted to create a space that allows us to share some of the things we look at and are inspired by when working on our collections, a space that is constantly moving and never static,” stated Jack McCollough and Lazaro Hernandez, Proenza Schouler’s Co-Founders and Creative Directors. “The intention is for the store to be experiential… and give the work we make context through what else is presented alongside it.”

The store features clean, white walls and glossy poured concrete floors. Traditional fixtures such as rails and shelves are replaced by four monumental, hand-crafted cubes made from resin, fiberglass, and stone. These floating installations discreetly display the brand’s collections and double as fitting rooms with plush carpeting. A cantilevered cherry wood bench greets visitors upon entry, placed beneath a gallery wall showcasing rotating art installations.

At the rear, a skylight floods the space with natural light, accentuating a cast concrete bench below. This area will feature curated selections from Dashwood Books. Strategically placed niches along the sides of the store house the brand’s collection of shoes and bags. The design balances industrial elements with refined finishes, making the store both a retail space and a dynamic showcase for creative inspiration.

“This new store represents a real-life expression of our brand—an environment thoughtfully designed to bring our collections to life and showcase the seamless marriage of art, architecture, and fashion,” said Shira Suveyke Snyder, CEO of Proenza Schouler.

Photographs of the new store, taken by Kate McCollough, highlight the innovative design that defines the space.