Songzio Spring 2025 Ad Campaign

Review of Songzio Spring 2025 Ad Campaign by Creative Director CGS Studio with Photographer Cho Giseok and models HyunJun Kim and Jiajun Zhan

Songzio looks to the stars with its Spring 2025 campaign, a stunning and dreamlike journey that continues the brand’s highly successful collaboration with visionary photographer Cho Gi-Seok.

The campaign marks the Seoul-based brand’s third collaboration with Cho, whose surrealist and symbolic, narrative-driven visual approach has created some of the most original and stunning campaign imagery we’ve seen in recent memory.

The latest chapter extends that collaborative practice, this time anchored by the central motif of the north star. Cho’s luminous, dreamlike compositions coalesce into an abstract narrative of transformation and yearning. A young warrior looks to the star, which guides him on a surreal journey into the heart of dreams and desire.

At a time when so much of the campaign imagery we see seems to be created to be looked at on a phone screen and clicked on or forgotten, Songzio’s campaigns are a daringly imaginative challenge to the status quo. Strangely beautiful and utterly unique, the imagery reminds us that storytelling, emotion, and fantasy are inseparable from the heart of fashion.