Review of Amiri x Maison Mihara Yasuhiro Spring 2025 Ad Campaign by Creative Directors Mike Amiri and Yasuhiro Mihara
Amiri and Maison Mihara Yasuhiro join forces for a collaborative sneaker, a fusion of cultural influences and design visions that is celebrated with a fittingly cinematic campaign.
Both Amiri and Mihara Yasuhiro have a successful cult sneaker with an instantly recognizable design motif: Amiri his skeleton design, and Yasuhiro the warped chunky sole. The collaborative sneaker brings these two signature elements together for a cross-cultural meeting of minds which feels almost guaranteed to be a hit.
The campaign reflects this intersection of two creative worlds, with visuals that synthesize references to Hollywood and Japanese cinema – specifically paying homage to acclaimed director Takeshi Kitano’s 2000 film Brother, his only Japanese-American production. Drawing on the film’s iconic scenes, the atmospheric black-and-white imagery follows gangs of stylish countercultural figures – maybe yakuza members, maybe experimental noise musicians – as they roam the streets of what could be either Los Angeles or Tokyo, dressed in Amiri tailoring finished off with the new collaborative sneaker.
Slickly cinematic, the campaign is a striking statement of the distinctive sneaker’s meeting of creative minds.
Amiri Creative Director | Mike Amiri
Maison Mihara Yasuhiro | Yasuhiro Mihara