L’Oréal Acquires Minority Stake in Jacquemus to Aid in Expansion and Retail Growth
French giant, L’Oréal, has purchased a minority stake in Jacquemus, aiding the French fashion firm’s plans in retail growth and a foray into the beauty industry, as confirmed by both companies on Friday.
Jacquemus, elated about the partnership, expressed, “Jacquemus is delighted to announce a long-term, exclusive beauty partnership with L’Oréal Group, further solidified by a minority investment supporting their independent development.”
The 15-year-old label, known for their creativity and flair, revealed in October its intention to seek additional financial support for its next phase of store expansions in 2025 and 2026, and to venture into a new product category.
Cyril Chapuy, president of L’Oréal Luxe, was optimistic about the venture, stating, “We are thrilled to welcome Jacquemus and unleash together its outstanding luxury beauty potential. With its singular brand positioning, fueled by sensational creativity and social first playfulness, Jacquemus will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership.”
Simon Porte Jacquemus, the firm’s founder and creative director, has had beauty expansion as a dream for Jacquemus since its beginning 15 years ago. “Today, I am proud to continue shaping this dream with the leading beauty group, L’Oréal. I’m excited to see what the future holds for us,” he added.
After founding Jacquemus in 2009, the designer sought outside investment last year to accelerate growth in a competitive luxury market. Known especially among Gen Z, Jacquemus recorded sales surpassing €270 million in 2023. The brand has expanded its retail presence over the last year with new stores in New York, London, and Los Angeles, while also elevating its product offering by shifting production to Italy.
A previous plan with Puig to create a beauty line in 2021 did not come to fruition, and Jacquemus subsequently repurchased Puig’s 10 percent stake. Now, L’Oréal’s move arrives as the brand looks to sustain momentum in a challenging market and align its upcoming beauty offerings under the L’Oréal Luxe division. This division manages licensed products for labels such as Yves Saint Laurent, Prada, and Valentino, and includes L’Oréal-owned fashion house Mugler, which was acquired in 2020.
L’Oréal Luxe President Cyril Chapuy praised Jacquemus’s unique positioning and social-media reach, stating that it has “outstanding luxury beauty potential.” The acquisition also coincides with L’Oréal’s deepening commitment to high-end fragrance and beauty, following a separate minority stake investment in Omani perfume brand Amouage earlier this week.