Review of Calvin Klein Spring 2025 Ad Campaign by Creative Director and Photographer Mario Sorrenti with Talent Bad Bunny
Calvin Klein’s latest campaign is all about confidence, sensuality, and star power—and who better to embody that than Bad Bunny? The multi-platinum artist and three-time GRAMMY® winner makes his much-anticipated debut for the brand in the Spring 2025 campaign, shot and directed by legendary photographer Mario Sorrenti. Set against an immersive, stripped-back backdrop, the visuals highlight Bad Bunny’s effortless presence, his charisma amplified by the simplicity of Calvin Klein’s newest Icon Cotton Stretch underwear.
Accompanied by a campaign film set to his hit track EoO, the imagery pulses with a magnetic energy, balancing raw authenticity with high-fashion allure. Speaking about the collaboration, Bad Bunny shared, “This has been in the works for some time now. Seeing it finally come to life has been gratifying. I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it made it that much more special and genuine.”
Beyond the high-profile talent, the campaign also serves as a launchpad for Calvin Klein’s latest innovation, the Icon Cotton Stretch line. The updated collection refines the brand’s signature designer underwear, introducing new features like a stitch-free Infinity Bond waistband, a supportive contour pouch, and enhanced shape retention—all designed for maximum comfort and ease of wear.
With Bad Bunny’s undeniable global appeal and Sorrenti’s keen eye for bold yet intimate storytelling, the Spring 2025 campaign is a seamless fusion of cultural relevance and timeless Calvin Klein sensuality. As the imagery rolls out across social media and high-impact out-of-home placements worldwide, it’s clear that Calvin Klein has once again mastered the art of making underwear—and the icons who wear it—unforgettable.
Creative Director & Photographer | Mario Sorrenti
Talent | Bad Bunny