Dior Fall 2025 Ad Campaign

Review of Dior Fall 2025 Ad Campaign by Dior Creative Director Maria Grazia Chiuri with Photographer Yuriko Takagi with models Dru Campbell, Rinno Ogahara, Hanaka Hori, Mika Schneider and Claudia Campana

In her Fall 2025 campaign for Dior, Maria Grazia Chiuri trades the usual Parisian grandeur for a hushed Japanese reverie. Long‑time collaborator Yuriko Takagi captures the collection in ethereal vignettes, where shōji‑style screens, soft mists, and diffused light create an almost weightless stage. It’s a deliberate decrescendo—Chiuri invites us to lean closer, to read the subtleties stitched between French couture structure and Japanese craft tradition.

Each frame feels like a sumi‑e painting caught mid‑breath: muted pinks, moonlit greys, and barley‑tea browns wash over layered silhouettes that drift past screen panels painted with delicate florals. Mirrored pairings and echoed poses turn single looks into quiet dialogues—models appear to converse across fog, their reflections extending the narrative beyond the frame. Weightless tunic gowns sway next to wrap‑front jackets embroidered with garden scenes; obi‑esque belts cinch coats whose volumes fall somewhere between samurai armor and New Look elegance. The result is cinematic, yet meditatively slow—an invitation to notice lace gradations, kimono seaming, and the flutter of fringed hems.

Chiuri’s real accomplishment is restraint. Instead of exoticizing Japan, she lets craft techniques—shibori‑like ombré, gilded silk threadwork, and origami‑sharp pleats—converse on equal footing with Dior’s architectural tailoring. The subdued palette, amplified by Takagi’s dusky lighting, underscores the collection’s emotional register: intimate, reflective, even a touch mournful. Risk exists, of course: the near‑monochrome frames can blur together on a quick scroll, and viewers craving high‑octane drama may tap away before the subtlety reveals itself. Yet those who stay discover layer upon layer of storytelling by texture and gesture—a campaign that rewards patience in an attention‑starved moment.

Dior Fall 2025 doesn’t shout; it murmurs through silk screens and shifting light, proving that quiet mastery can still stop a timeline mid‑thumb‑swipe. Chiuri and Takagi remind us that fashion’s deepest tales aren’t always told in spectacle—they unfold, petal‑slow, for anyone willing to watch the fog lift.